castile soap

'castile soap' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.

There are 1,292 Etsy listings competing for 'castile soap'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'castile soap' has a keyword difficulty of 8/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'castile soap' products range from $3.99 to $61.50. The median is $10 and the average is $15.50. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 44% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 67% of searches for 'castile soap'. Canada and Australia also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'castile soap' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'castile soap' include 'handmade soap' and 'olive oil soap'.

The cost per click for 'castile soap' is $0.31. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 23% between September 2025 and August 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around October 2025.