Etsy
Best Sellers.
See what top-performing Etsy shops are doing right and apply proven strategies to your shop.
Top shops
Overview
Learn what's working at the top of Etsy.
Best Sellers shows the highest-performing Etsy shops and listings, ranked by sales, so you can see exactly what's working at the top of the marketplace and apply those strategies to your own shop.
Competing on Etsy can feel overwhelming when it's unclear why some shops pull ahead. Best Sellers gives you clarity into what's actually moving the needle (niche, catalog size, presentation) so you can focus your effort and stay competitive.
Features
Study the shops and listings selling the most on Etsy.
Top shops, ranked by sales
The highest-selling Etsy shops with their total sales, active listings, faves, rating and opening date. See who's actually winning.
Best-selling listings
The individual listings driving the most sales, with estimated sales and revenue, faves and views.
Digital and physical filter
Narrow the best-selling listings to digital downloads or physical products to focus on your category.
Drill into any shop or listing
Click any shop to open it in the Shop Analyzer, or any listing to open it in the Listing Analyzer, for the full breakdown.
Try it free, no signup
Browse top performers without an account. Upgrade for higher daily limits and unrestricted use.
Performance metrics
Total sales, rating, active listings, shop age and faves: the full picture of how a top shop got there.
Where top sellers are
See the country behind every top shop and which markets are producing Etsy's biggest sellers.
Sort any column
Sort by sales, revenue, faves, views, rating or age to compare the top performers your way.
Getting started
How to learn from top sellers.
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1
Browse top shops
Open the page and Etsy's highest-selling shops appear right away.
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2
Compare the metrics
Compare sales, ratings, catalog size and shop age across the top performers.
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3
Explore their listings
Switch to Listings, or click into any shop, to see the products driving the sales.
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4
Apply it to your shop
Use what you learn (niche choice, presentation, catalog size) to sharpen your own listings. Don't copy; adapt.
How are the top sellers ranked?
Shops are ranked by their total sales on Etsy, and listings by their estimated sales. Click any column header to re-sort by another metric.
Are the sales numbers accurate?
Shop sales come from Etsy's public sales counts. Listing sales and revenue are estimates derived from public signals, so treat them as directional: great for relative comparison and trend-spotting, not exact financials.
Can I see shops in my specific niche?
This view shows overall top performers across Etsy. To home in on your niche, look at the listings within each top shop, or pair Best Sellers with Niche Finder and the Keyword Generator to validate niche-specific opportunities.
Should I copy what top sellers are doing?
No. Copying lands you in trademark trouble fast. Instead, study the strategies: how many products they run, photo style, listing structure. Then build your own version that fits your brand.
How often is the data updated?
The dataset refreshes regularly to reflect current shop performance. Rankings shift with seasonal trends, new launches, and market dynamics, so what's #1 today may be #15 next month.
What can I learn from best-selling products?
Best-selling listings reveal real demand, working price points, photo styles that convert, and the title and description language buyers respond to. Note what they have in common: that's the playbook.
Why do some top sellers have fewer listings?
Quality often beats quantity. Some top shops focus on a tight, well-tuned catalog instead of hundreds of products. It's easier to operate and optimize, and lets each listing build sales velocity.
Can new shops compete with top sellers?
Yes. Established shops have momentum, but new shops win by picking underserved niches, offering something distinctive, nailing customer service, and using data-driven SEO. Every top seller started at zero.