Keyword Overview Updated Apr 29, 2026

coconut oil

'coconut oil' is a highly searched keyword with 550,000 average monthly searches. It has moderate competition on Etsy with 17,515 listings targeting the keyword. Search interest dropped 18% between June 2025 and May 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 22/100, 'coconut oil' is relatively easy to rank for because the 550,000 monthly searches far outweigh the competition. Products in this category typically sell between $2.97 and $210, with most priced around $12. The estimated cost per click for 'coconut oil' is $0.31 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

550,000

High volume

Competition

18,046

Medium competition

Cost Per Click

$0.31

High ad competition

Keyword Difficulty

22/100

Easy

'coconut oil' Search Trend

MonthSearches
June 2025550,000
July 2025550,000
August 2025550,000
September 2025450,000
October 2025550,000
November 2025550,000
December 2025550,000
January 2026550,000
February 2026450,000
March 2026550,000
April 2026550,000
May 2026450,000

How Much Does 'coconut oil' Cost on Etsy?

Under $10 40%
$10 – $25 56%
$25 – $50 2%
$50 – $100 0%
$100+ 1%

80 listings · USD

Search Volume by Country

550,000
USA 135,000
25%
UK 40,500
7%
EU 22,200
4%
AUS 18,100
3%
CAN 18,100
3%
OTHER 316,100
57%

Competition by Country

18,046
USA 14,869
82%
UK 1,543
9%
EU 609
3%
CAN 605
3%
AUS 392
2%
IND 28
0%
OTHER 0
0%

How to Rank for 'coconut oil' on Etsy

Target the Right Market

United States leads both search demand (25%) and competition (82%) for 'coconut oil', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'coconut oil' is unusually wide — from $2.97 up to $210. The median sits at $12, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 56% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 22/100, 'coconut oil' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'coconut oil' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'natural' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'coconut oil'

Top Etsy Listings for 'coconut oil'

sample of 12 results
Fractionated Coconut Oil 100% Pure Carrier For Essential Oils Skin Hair Massage

Fractionated Coconut Oil 100% Pure Carrier For Essential Oils Skin Hair Massage

$8.65 1,771 60,522

ThePlantGuru

32 oz - Organic Fractionated Coconut Oil - 100% Pure Organic

32 oz - Organic Fractionated Coconut Oil - 100% Pure Organic

$19.65 909 26,920

kessil2000

Triple Whipped Shea Butter, Cocoa Butter, Coconut Oil, Organic Natural Dry Skin Body Moisturizer Self Care (Freshly Whipped) 16 OZ

Triple Whipped Shea Butter, Cocoa Butter, Coconut Oil, Organic Natural Dry Skin Body Moisturizer Self Care (Freshly Whipped) 16 OZ

$21.99 881 35,279

InspiredNaturals

Balancing Face Wash: Natural Exfoliating Coconut Oil Cleanser with Baking Soda

Balancing Face Wash: Natural Exfoliating Coconut Oil Cleanser with Baking Soda

$13.82 808 21,823

PreshiousBodyNatural

Lotion Stick With Mango Butter, Beeswax, Coconut Oil; Scented Solid Lotion Bar; Stocking Stuffer; Travel Lotion; On the Go; Fruity Floral

Lotion Stick With Mango Butter, Beeswax, Coconut Oil; Scented Solid Lotion Bar; Stocking Stuffer; Travel Lotion; On the Go; Fruity Floral

$2.97 729 26,599

GriffinLilyDesigns

Coconut Oil Fractionated, 100% Pure Natural MCT Carrier Oil For Body, Skin, Hair, Massage Bulk Wholesale

Coconut Oil Fractionated, 100% Pure Natural MCT Carrier Oil For Body, Skin, Hair, Massage Bulk Wholesale

$6.99 519 16,399

ShopAfroCosmetics

Remineralizing Toothpaste: Organic Coconut Oil, Tumeric

Remineralizing Toothpaste: Organic Coconut Oil, Tumeric

$12.00 518 16,846

EckTech

Coconut Oil Raw 100% Pure Natural Refined Extra Virgin Handmade Moisturizer For Skin, Face, Body, Hair, Lotion, Soap

Coconut Oil Raw 100% Pure Natural Refined Extra Virgin Handmade Moisturizer For Skin, Face, Body, Hair, Lotion, Soap

$9.95 344 12,323

ShopAfroCosmetics

Coconut Oil Extra Virgin Body Butter 100% Pure Raw Natural Cold Pressed. Skin, Hair, Nail Moisturizer, DIY Creams, Balms, Lotions, Soaps.

Coconut Oil Extra Virgin Body Butter 100% Pure Raw Natural Cold Pressed. Skin, Hair, Nail Moisturizer, DIY Creams, Balms, Lotions, Soaps.

$10.45 322 10,123

ThePlantGuru

Organic Cutting Board Butter | Coconut Oil & Beeswax (6oz) – Non Toxic

Organic Cutting Board Butter | Coconut Oil & Beeswax (6oz) – Non Toxic

$24.99 274 7,512

AdirondackKitchen

Hibiscus & Coconut Oil Extra Long Microfiber Hair Drying Wrap Towel

Hibiscus & Coconut Oil Extra Long Microfiber Hair Drying Wrap Towel

$18.00 265 4,515

FromEarth2Us

Organic Coconut Oil & Shea Butter Balm: Dry Skin, Eczema, Psoriasis

Organic Coconut Oil & Shea Butter Balm: Dry Skin, Eczema, Psoriasis

£2.99 206 6,904

Blessmannaturals

Frequently Asked Questions About 'coconut oil'

'coconut oil' receives 550,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 17,515 Etsy listings competing for 'coconut oil'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'coconut oil' has a keyword difficulty of 22/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'coconut oil' products range from $2.97 to $210. The median is $12 and the average is $15.58. 56% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 25% of searches for 'coconut oil'. United Kingdom and European Union also show meaningful demand.

Since 'coconut oil' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'coconut oil' include 'natural' and 'organic'.

The cost per click for 'coconut oil' is $0.31. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'coconut oil'

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