Etsy
Niche Finder.

Sufficient buyer demand (search volume) but not so many sellers that you'll be invisible (lower competition). The opportunity score balances both: high scores mean realistic chances of getting found and making sales without competing against thousands of established shops.

Not necessarily. Consider your skills and interests too. A moderate-opportunity niche you can execute well usually beats a high-opportunity niche outside your expertise. The best niche balances market opportunity with your unique strengths.

Pair Niche Finder with the Best Sellers tool (see what top performers are doing) and the Keyword Generator (find specific keywords within the niche). If you're new to Etsy, start with niches showing low or medium competition.

Low volume isn't always bad. It can mean a specialized niche with dedicated buyers and less competition. Below ~100 monthly searches usually means not enough traffic, though. Aim for at least moderate volume unless you're targeting a high-value, specialty market.

Yes, but it's hard. You'll need outstanding product quality, professional photos, tight SEO, competitive pricing, and often an ad budget. New sellers usually do better starting in lower-competition niches to build momentum before tackling crowded markets.

Quarterly is a good cadence, plus whenever you're planning a new product line. Markets shift seasonally and with trends, but don't constantly chase new niches. Establish yourself in one or two before expanding.

Growing niches are gaining search volume and buyer interest. Stable niches have steady demand. Declining niches are losing popularity. Prioritize growing or stable for long-term plays.

Starting out, focus on one niche to build expertise and brand identity. Once established, expand into related niches that share your audience or production methods. Too many unrelated niches dilute your brand and make shop management hard. On Etsy, quality usually beats quantity.