non toxic
'non toxic' is a highly searched keyword with 12,100 average monthly searches. It has moderate competition on Etsy with 44,211 listings targeting the keyword. In the past year, search interest peaked in August 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 42/100, ranking for 'non toxic' is achievable but competitive — there are 44,211 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $129, with most priced around $15. The estimated cost per click for 'non toxic' is $1.28 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
12,100
Competition
44,211
Cost per click
$1.28
Keyword difficulty
42/100
Moderate
'non toxic' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 9,900 |
| November 2025 | 9,900 |
| December 2025 | 9,900 |
| January 2026 | 9,900 |
| February 2026 | 8,100 |
| March 2026 | 9,900 |
| April 2026 | 12,100 |
| May 2026 | 12,100 |
| June 2026 | 12,100 |
| July 2026 | 14,800 |
| August 2026 | 18,100 |
| September 2026 | 18,100 |
How much does 'non toxic' cost on Etsy?
90 listings · USD
Search volume by country
12,100Competition by country
44,211How to rank for 'non toxic' on Etsy
Target the right market
United States leads both search demand (45%) and competition (73%) for 'non toxic', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'non toxic' is unusually wide — from $1.99 up to $129. The median sits at $15, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (37% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 42/100, 'non toxic' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.28 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'non toxic' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'non toxic candle' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'non toxic'
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Open toolGenerate Titles
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Open toolListing Studio
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Open toolVideo Generator
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Open toolTop Etsy listings for 'non toxic'
Sample of 12 results
Essential Oil Beeswax Candles: Non-Toxic & Clean-Burning, Hand-Poured on Cape Cod, MA
AireCandleCo
Fall Soy Candle | Cozy Autumn Scents Pumpkin, Apple & Bourbon | Non-Toxic Handmade Gift for Her or Host
VivaWorkshop
Vanilla Sage Beeswax Candle: Essential Oil Scented, Non-Toxic, All Natural
AireCandleCo
Non-Toxic, One Piece Solid Wood Cutting/Charcuterie Board, Natural, Chemical Free, Organic, Handmade from Maple, Cherry, or Walnut Hardwood
BlackAshWhiteOak
Organic Hemp Bralette Crop Top | Yoga Bra, Breathable Non-Toxic Jersey, Handmade in Joshua Tree
STEWDRitual
Silicone Rings, Wedding Bands, Stackable, water proof, wedding, eco friendly, non-toxic, medical grade, and a lot more while being trendy
IcingOnTopStudio
Princess Play Dough Party Favors | Non-Toxic Homemade Play Dough Jar | Sensory Bin Filler | Birthday Favor | Toddler Activity | Busy Bag
SealedCreationsCo
Organic Liquid Foundation | Vegan | Non Toxic | Acne Safe Makeup| Cruelty Free Cosmetics | Hyaluronic Acid | Best Selling Foundation
ErzulieCosmetics
Non-Toxic Mop Soap | Natural Floor Cleaner, Pet Friendly
hwbathhaus
Non-Toxic Body & Hair Perfume Mist: Phthalate-Free Long Lasting Clean Scents.
EscentialElement
Herbal intention Simmer Pot- non-toxic home fragrance
SoulFlowerIntentions
ProCare® Certified Food Safe & Medical Grade Waterproof Fabric (W-443) | Made in Canada | Sold by Yard | Barrier Fabric | Non-Toxic
wazoodlefabrics
Frequently asked questions about 'non toxic'
How much search demand does 'non toxic' get?
'non toxic' receives 12,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.
How saturated is the market for 'non toxic'?
There are 44,211 Etsy listings competing for 'non toxic'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'non toxic' worth targeting for my Etsy shop?
'non toxic' has a keyword difficulty of 42/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'non toxic' products?
Prices for 'non toxic' products range from $1.99 to $129. The median is $15 and the average is $24.77. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 37% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
Which countries have the most demand for 'non toxic'?
United States generates 45% of searches for 'non toxic'. European Union and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'non toxic'?
Since 'non toxic' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'non toxic' include 'non toxic candle' and 'nontoxic'.
How commercially valuable is 'non toxic'?
The cost per click for 'non toxic' is $1.28. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'non toxic' seasonal or trending?
Search volume rose 83% between October 2025 and September 2026. A 83% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around August 2026.
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