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Keyword overview

scented wax melts

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Monthly search volume

3,600

High volume

Competition

55,672

High competition

Cost per click

$1.02

High ad competition

Keyword difficulty

48/100

Moderate

'scented wax melts' search trend

Monthly searches

MonthSearches
September 20255,400
October 20255,400
November 20255,400
December 20255,400
January 20263,600
February 20262,900
March 20262,900
April 20262,400
May 20262,400
June 20262,400
July 20262,400
August 20262,900

Search volume by country

3,600
USA 1,900
53%
UK 590
16%
CAN 210
6%
AUS 140
4%
OTHER 760
21%

Competition by country

55,672
USA 31,193
56%
UK 17,908
32%
AUS 994
2%
CAN 980
2%
OTHER 4,597
8%

How to rank for 'scented wax melts' on Etsy

Target the right market

United States leads both search demand (53%) and competition (56%) for 'scented wax melts', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking difficulty

With a difficulty score of 48/100, 'scented wax melts' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.02 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

At 3 words, 'scented wax melts' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'scented wax melts'

Frequently asked questions about 'scented wax melts'

How much search demand does 'scented wax melts' get?

'scented wax melts' receives 3,600 monthly searches globally. That's substantial demand, but with 55,672 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (53%) comes from United States.

How saturated is the market for 'scented wax melts'?

There are 55,672 Etsy listings competing for 'scented wax melts'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'scented wax melts' worth targeting for my Etsy shop?

'scented wax melts' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Which countries have the most demand for 'scented wax melts'?

United States generates 53% of searches for 'scented wax melts'. United Kingdom and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'scented wax melts'?

Place 'scented wax melts' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

How commercially valuable is 'scented wax melts'?

The cost per click for 'scented wax melts' is $1.02. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'scented wax melts' seasonal or trending?

Search volume dropped 46% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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