Keyword Overview

soy wax melts

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Monthly Search Volume

9,900

High volume

Competition

65,921

High competition

Cost Per Click

$1.34

High ad competition

Keyword Difficulty

47/100

Moderate

'soy wax melts' Search Trend

MonthSearches
July 202512,100
August 202512,100
September 202512,100
October 202514,800
November 20259,900
December 202512,100
January 20269,900
February 20269,900
March 20269,900
April 20266,600
May 20265,400
June 20264,400

Search Volume by Country

9,900
USA 8,100
82%
UK 880
9%
CAN 210
2%
OTHER 710
7%

Competition by Country

65,921
USA 34,193
52%
UK 18,484
28%
AUS 1,622
2%
CAN 1,041
2%
OTHER 10,581
16%

How to Rank for 'soy wax melts' on Etsy

Target the Right Market

The market for 'soy wax melts' is heavily concentrated in United States, which accounts for 82% of searches and 52% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Ranking Difficulty

With a difficulty score of 47/100, 'soy wax melts' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.34 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

At 3 words, 'soy wax melts' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'soy wax melts'

Frequently Asked Questions About 'soy wax melts'

'soy wax melts' receives 9,900 monthly searches globally. That's substantial demand, but with 65,921 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (82%) comes from United States.

There are 65,921 Etsy listings competing for 'soy wax melts'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'soy wax melts' has a keyword difficulty of 47/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

United States generates 82% of searches for 'soy wax melts'. United Kingdom and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'soy wax melts' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'soy wax melts' is $1.34. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 64% between July 2025 and June 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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