soy wax melts
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Monthly search volume
8,100
Competition
65,921
Cost per click
$1.17
Keyword difficulty
46/100
Moderate
'soy wax melts' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 12,100 |
| October 2025 | 14,800 |
| November 2025 | 9,900 |
| December 2025 | 12,100 |
| January 2026 | 9,900 |
| February 2026 | 9,900 |
| March 2026 | 9,900 |
| April 2026 | 6,600 |
| May 2026 | 5,400 |
| June 2026 | 4,400 |
| July 2026 | 6,600 |
| August 2026 | 5,400 |
Search volume by country
8,100Competition by country
65,921How to rank for 'soy wax melts' on Etsy
Target the right market
The market for 'soy wax melts' is heavily concentrated in United States, which accounts for 81% of searches and 52% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Ranking difficulty
With a difficulty score of 46/100, 'soy wax melts' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.17 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
At 3 words, 'soy wax melts' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'soy wax melts'
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Open toolFrequently asked questions about 'soy wax melts'
How much search demand does 'soy wax melts' get?
'soy wax melts' receives 8,100 monthly searches globally. That's substantial demand, but with 65,921 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (81%) comes from United States.
How saturated is the market for 'soy wax melts'?
There are 65,921 Etsy listings competing for 'soy wax melts'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'soy wax melts' worth targeting for my Etsy shop?
'soy wax melts' has a keyword difficulty of 46/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Which countries have the most demand for 'soy wax melts'?
United States generates 81% of searches for 'soy wax melts'. United Kingdom and Australia also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'soy wax melts'?
Place 'soy wax melts' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'soy wax melts'?
The cost per click for 'soy wax melts' is $1.17. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'soy wax melts' seasonal or trending?
Search volume dropped 55% between September 2025 and August 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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