gift
'gift' is a highly searched keyword with 1,220,000 average monthly searches. It has heavy competition on Etsy with 56,787,818 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 50/100, ranking for 'gift' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $150, with most priced around $17.99. The estimated cost per click for 'gift' is $0.82 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly search volume
1,220,000
Competition
56,787,818
Cost per click
$0.82
Keyword difficulty
50/100
Moderate
'gift' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,220,000 |
| November 2025 | 2,240,000 |
| December 2025 | 2,240,000 |
| January 2026 | 1,000,000 |
| February 2026 | 1,000,000 |
| March 2026 | 1,000,000 |
| April 2026 | 1,000,000 |
| May 2026 | 1,000,000 |
| June 2026 | 1,000,000 |
| July 2026 | 823,000 |
| August 2026 | 1,000,000 |
| September 2026 | 1,000,000 |
How much does 'gift' cost on Etsy?
64 listings · USD
Search volume by country
1,220,000Competition by country
56,787,818How to rank for 'gift' on Etsy
Target the right market
United States leads both search demand (37%) and competition (60%) for 'gift', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'gift' is unusually wide — from $1.99 up to $150. The median sits at $17.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 50/100, 'gift' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'gift' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'wrapping paper' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'gift'
Generate Tags
Find the best tags to pair with 'gift' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'gift' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'gift' from scratch
Open toolVideo Generator
Turn your 'gift' product photos into a listing video
Open toolTop Etsy listings for 'gift'
Sample of 12 results
Thank You Gift Box For Men And Women, Hygge Gift Box, Employee Appreciation Gift, Birthday Gift Basket For Dad, Friend, Corporate Gifting
BeyondGiftsCo
Hygge Fall Gift Box, Boo Basket, Spooky Season Gift, Cozy Fall Gift Set, Harvest Gift, Pumpkin Spice, Halloween Gifts
UntieTheBowGifts
Cozy Gift Box, Comfort Gift, Thinking of You, Christmas Gift Basket with Blanket, Tea & Mug Set
NikiMoonBoutique
Geldgeschenk Zahl 50 „Alles Gute“ | personalisiertes Geschenk zum 50. Geburtstag | Geschenkset mit Reagenzglas | Trockenblumen | Geburtstag
MissWildhorse
Pumpkin Fall Gift Box Care Package for Women Birthday Gift Box Cozy Care Package Hygge Gift Basket for Her Hug in a Box Get well Gift basket
VeeftGift
Large Christmas Gift Bag, Personalized Santa Sack With Name, Xmas Stocking Sack, Holiday Decor
Mugabo
Personalized Santa Sack With Name, Christmas Gift Bag, Xmas Sack for Kid, Holiday Decor
QingFinds
Geschenkschachtel HELMUT für Reisen, mit Geld Säckchen
AtelierManuAcikgoez
Personalized Christmas Gift Stickers , Name Gift Tag Stickers, Holiday Labels, Customized Name Labels Kids, Alphabet
INKtropolis
Custom printed thin tissue paper gift paper/personalised A3 business packaging wrapping
ThePrettypackagingCO
Anonymous Prank Mail, Gay Fisherman's Club Gag Gift
SwiftBoxCo
Geldgeschenk Berge Gebirge personalisiert – Bilderrahmen Hochzeit Geburtstag Jubiläum Reise – Geldgeschenk mit Namen Reisekasse Geschenkidee
LuvwoodCologne
Frequently asked questions about 'gift'
How much search demand does 'gift' get?
'gift' receives 1,220,000 monthly searches globally. That's substantial demand, but with 56,787,818 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'gift'?
There are 56,787,818 Etsy listings competing for 'gift'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'gift' worth targeting for my Etsy shop?
'gift' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'gift' products?
Prices for 'gift' products range from $1.99 to $150. The median is $17.99 and the average is $25.55. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'gift'?
United States generates 37% of searches for 'gift'. India and European Union also show meaningful demand.
How do I get my listing to rank for 'gift'?
Since 'gift' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'gift' include 'wrapping paper' and 'geldgeschenk'.
How commercially valuable is 'gift'?
The cost per click for 'gift' is $0.82. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is 'gift' seasonal or trending?
Search volume dropped 18% between October 2025 and September 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'gift'
Tags
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