Keyword Overview Updated Jul 29, 2026

swim shorts

'swim shorts' is a highly searched keyword with 90,500 average monthly searches. It has moderate competition on Etsy with 14,683 listings targeting the keyword. In the past year, search interest peaked in June 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 26/100, 'swim shorts' is relatively easy to rank for because the 90,500 monthly searches far outweigh the competition. Products in this category typically sell between $4 and $85, with most priced around $38.99. The estimated cost per click for 'swim shorts' is $1.26 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

90,500

High volume

Competition

14,683

Medium competition

Cost Per Click

$1.26

High ad competition

Keyword Difficulty

26/100

Easy

'swim shorts' Search Trend

MonthSearches
July 2025135,000
August 202590,500
September 202574,000
October 202560,500
November 202560,500
December 202574,000
January 202674,000
February 202674,000
March 2026110,000
April 2026110,000
May 2026135,000
June 2026165,000

How Much Does 'swim shorts' Cost on Etsy?

Under $10 10%
$10 – $25 8%
$25 – $50 54%
$50 – $100 27%
$100+ 0%

59 listings · USD

Search Volume by Country

90,500
USA 33,100
37%
OTHER 57,400
63%

Competition by Country

14,683
USA 9,601
65%
UK 420
3%
AUS 176
1%
OTHER 4,486
31%

How to Rank for 'swim shorts' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (65%) for 'swim shorts', but neither is overwhelmingly dominant.

Price Competitively

Sellers listing under 'swim shorts' price between $4 and $85, clustering around a median of $38.99. The $25 – $50 range dominates at 54% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 26/100, 'swim shorts' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'swim shorts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'beach shorts' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'swim shorts'

Top Etsy Listings for 'swim shorts'

sample of 12 results

Frequently Asked Questions About 'swim shorts'

'swim shorts' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 14,683 Etsy listings competing for 'swim shorts'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'swim shorts' has a keyword difficulty of 26/100 (easy). Combined with a median product price of $38.99, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'swim shorts' products range from $4 to $85. The median is $38.99 and the average is $38.62. 54% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

United States generates 37% of searches for 'swim shorts'.

Since 'swim shorts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'swim shorts' include 'beach shorts' and 'mens swim shorts'.

The cost per click for 'swim shorts' is $1.26. High ad competition combined with a median product price of $38.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 22% between July 2025 and June 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around June 2026.

Keywords Related to 'swim shorts'

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