swim trunks
'swim trunks' is a highly searched keyword with 90,500 average monthly searches. It has moderate competition on Etsy with 14,039 listings targeting the keyword. In the past year, search interest peaked in May 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 25/100, 'swim trunks' is relatively easy to rank for because the 90,500 monthly searches far outweigh the competition. Products in this category typically sell between $3.16 and $150, with most priced around $26.24. The estimated cost per click for 'swim trunks' is $1.32 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
90,500
Competition
14,039
Cost Per Click
$1.32
Keyword Difficulty
25/100
Easy
'swim trunks' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 110,000 |
| September 2025 | 74,000 |
| October 2025 | 60,500 |
| November 2025 | 74,000 |
| December 2025 | 74,000 |
| January 2026 | 74,000 |
| February 2026 | 74,000 |
| March 2026 | 110,000 |
| April 2026 | 90,500 |
| May 2026 | 135,000 |
| June 2026 | 135,000 |
| July 2026 | 135,000 |
How Much Does 'swim trunks' Cost on Etsy?
79 listings · USD
Search Volume by Country
90,500Competition by Country
14,039How to Rank for 'swim trunks' on Etsy
Target the Right Market
United States leads both search demand (45%) and competition (71%) for 'swim trunks', but neither is overwhelmingly dominant.
Price Competitively
The price range for 'swim trunks' is unusually wide — from $3.16 up to $150. The median sits at $26.24, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (39% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 25/100, 'swim trunks' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'swim trunks' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'custom swim trunks' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'swim trunks'
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Generate Titles
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Listing Studio
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Video Generator
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Top Etsy Listings for 'swim trunks'
sample of 12 results
Custom Face Swim Trunks: Personalized Men's Bathing Suit, Bachelor Party Gift
MYPHOTOBLANKET
Personalized Face Swim Trunks, Custom Men's Bathing Suit, Father's Day Gift, Bachelor Pparty Shorts
MYPHOTOBLANKET
Personalized Face Swim Trunks: Custom Men's Bathing Suit, Men Swimwear Shorts
UniqueGiftsStoreShop
Custom Face Hawaiian Swim Trunks & Dog Bandana: Personalized Beach Shorts
NoveltyCustomDesign
Custom Face Beach Shorts, Face Photo Swim Trunks, Personalized Picture Swimwear, Mens Quick Dry Swim Suit with Pockets, Bachelor party Gift
MangoShopDesignArt
FFVII Rebirth Cloud Strife Swim Trunks Final Fantasy Costa del Sol Beach Shorts Cosplay
SixOnClothing
Monogrammed Seersucker Swim Trunks: Beach Ball Applique, Boys Bathing Suit
OurLilBowtique
Monogrammed Seersucker Boys Swim Trunks, Embroidered Toddler Swimsuit
MiloJuneandCo
Funny Men’s Swim Trunks, Custom Fake Underwear Beach Shorts, Wide Load Birthday Gag Gift For Him
JoyGiftsShopUS
1990s Vintage Body Glove Swim Trunks – Floral Board Shorts, Medium
ShopSaviorClothing
Disney Cruise Men's Swim Trunks | Disney Men's Swimsuit | Cruise Vacation | Disney Vacation
FlopTheWorld
Funny Men’s Swim Trunks, Custom Fake Underwear Beach Shorts, Wide Load Birthday Gag Gift For Him, Summer Gag Gift For Men, Summer Vacation
DINHCro
Frequently Asked Questions About 'swim trunks'
'swim trunks' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.
There are 14,039 Etsy listings competing for 'swim trunks'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'swim trunks' has a keyword difficulty of 25/100 (easy). Combined with a median product price of $26.24, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'swim trunks' products range from $3.16 to $150. The median is $26.24 and the average is $30.72. 39% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
United States generates 45% of searches for 'swim trunks'.
Since 'swim trunks' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'swim trunks' include 'custom swim trunks' and 'funny swim trunks'.
The cost per click for 'swim trunks' is $1.32. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume rose 23% between August 2025 and July 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2026.
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