Keyword Overview Updated Jul 29, 2026

swim trunks

'swim trunks' is a highly searched keyword with 90,500 average monthly searches. It has moderate competition on Etsy with 14,039 listings targeting the keyword. In the past year, search interest peaked in May 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 25/100, 'swim trunks' is relatively easy to rank for because the 90,500 monthly searches far outweigh the competition. Products in this category typically sell between $3.16 and $150, with most priced around $26.24. The estimated cost per click for 'swim trunks' is $1.32 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

90,500

High volume

Competition

14,039

Medium competition

Cost Per Click

$1.32

High ad competition

Keyword Difficulty

25/100

Easy

'swim trunks' Search Trend

MonthSearches
August 2025110,000
September 202574,000
October 202560,500
November 202574,000
December 202574,000
January 202674,000
February 202674,000
March 2026110,000
April 202690,500
May 2026135,000
June 2026135,000
July 2026135,000

How Much Does 'swim trunks' Cost on Etsy?

Under $10 25%
$10 – $25 19%
$25 – $50 39%
$50 – $100 15%
$100+ 1%

79 listings · USD

Search Volume by Country

90,500
USA 40,500
45%
OTHER 50,000
55%

Competition by Country

14,039
USA 10,008
71%
UK 294
2%
OTHER 3,737
27%

How to Rank for 'swim trunks' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (71%) for 'swim trunks', but neither is overwhelmingly dominant.

Price Competitively

The price range for 'swim trunks' is unusually wide — from $3.16 up to $150. The median sits at $26.24, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (39% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 25/100, 'swim trunks' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'swim trunks' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'custom swim trunks' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'swim trunks'

Top Etsy Listings for 'swim trunks'

sample of 12 results
Custom Face Swim Trunks: Personalized Men's Bathing Suit, Bachelor Party Gift

Custom Face Swim Trunks: Personalized Men's Bathing Suit, Bachelor Party Gift

$25.98 925 82,634

MYPHOTOBLANKET

Personalized Face Swim Trunks, Custom Men's Bathing Suit, Father's Day Gift, Bachelor Pparty Shorts

Personalized Face Swim Trunks, Custom Men's Bathing Suit, Father's Day Gift, Bachelor Pparty Shorts

$29.98 371 46,881

MYPHOTOBLANKET

Personalized Face Swim Trunks: Custom Men's Bathing Suit, Men Swimwear Shorts

Personalized Face Swim Trunks: Custom Men's Bathing Suit, Men Swimwear Shorts

$13.32 293 32,644

UniqueGiftsStoreShop

Custom Face Hawaiian Swim Trunks & Dog Bandana: Personalized Beach Shorts

Custom Face Hawaiian Swim Trunks & Dog Bandana: Personalized Beach Shorts

$19.98 225 24,041

NoveltyCustomDesign

Custom Face Beach Shorts, Face Photo Swim Trunks, Personalized Picture Swimwear, Mens Quick Dry Swim Suit with Pockets, Bachelor party Gift

Custom Face Beach Shorts, Face Photo Swim Trunks, Personalized Picture Swimwear, Mens Quick Dry Swim Suit with Pockets, Bachelor party Gift

$17.90 182 20,815

MangoShopDesignArt

FFVII Rebirth Cloud Strife Swim Trunks Final Fantasy Costa del Sol Beach Shorts Cosplay

FFVII Rebirth Cloud Strife Swim Trunks Final Fantasy Costa del Sol Beach Shorts Cosplay

$49.99 136 3,230

SixOnClothing

Monogrammed Seersucker Swim Trunks: Beach Ball Applique, Boys Bathing Suit

Monogrammed Seersucker Swim Trunks: Beach Ball Applique, Boys Bathing Suit

$31.00 85

OurLilBowtique

Monogrammed Seersucker Boys Swim Trunks, Embroidered Toddler Swimsuit

Monogrammed Seersucker Boys Swim Trunks, Embroidered Toddler Swimsuit

$28.00 38 1,149

MiloJuneandCo

Funny Men’s Swim Trunks, Custom Fake Underwear Beach Shorts, Wide Load Birthday Gag Gift For Him

Funny Men’s Swim Trunks, Custom Fake Underwear Beach Shorts, Wide Load Birthday Gag Gift For Him

$9.90 19 6,408

JoyGiftsShopUS

1990s Vintage Body Glove Swim Trunks – Floral Board Shorts, Medium

1990s Vintage Body Glove Swim Trunks – Floral Board Shorts, Medium

$69.00 19 347

ShopSaviorClothing

Disney Cruise Men's Swim Trunks | Disney Men's Swimsuit | Cruise Vacation | Disney Vacation

Disney Cruise Men's Swim Trunks | Disney Men's Swimsuit | Cruise Vacation | Disney Vacation

$52.99 15 309

FlopTheWorld

Funny Men’s Swim Trunks, Custom Fake Underwear Beach Shorts, Wide Load Birthday Gag Gift For Him, Summer Gag Gift For Men, Summer Vacation

Funny Men’s Swim Trunks, Custom Fake Underwear Beach Shorts, Wide Load Birthday Gag Gift For Him, Summer Gag Gift For Men, Summer Vacation

$9.31 14 2,826

DINHCro

Frequently Asked Questions About 'swim trunks'

'swim trunks' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

There are 14,039 Etsy listings competing for 'swim trunks'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'swim trunks' has a keyword difficulty of 25/100 (easy). Combined with a median product price of $26.24, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'swim trunks' products range from $3.16 to $150. The median is $26.24 and the average is $30.72. 39% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

United States generates 45% of searches for 'swim trunks'.

Since 'swim trunks' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'swim trunks' include 'custom swim trunks' and 'funny swim trunks'.

The cost per click for 'swim trunks' is $1.32. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 23% between August 2025 and July 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2026.

Keywords Related to 'swim trunks'

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