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Keyword overview Updated Oct 29, 2026

board shorts

'board shorts' is a highly searched keyword with 60,500 average monthly searches. It has relatively low competition on Etsy with only 4,399 listings targeting the keyword. In the past year, search interest peaked in June 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 20/100, 'board shorts' is relatively easy to rank for because search volume is high while competition is low. Products in this category typically sell between $2.80 and $144.70, with most priced around $38. The estimated cost per click for 'board shorts' is $0.81 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

60,500

High volume

Competition

4,399

Low competition

Cost per click

$0.81

High ad competition

Keyword difficulty

20/100

Easy

'board shorts' search trend

Monthly searches

MonthSearches
October 202540,500
November 202549,500
December 202560,500
January 202649,500
February 202649,500
March 202660,500
April 202660,500
May 202674,000
June 202690,500
July 202690,500
August 202674,000
September 202660,500

How much does 'board shorts' cost on Etsy?

Under $10 4%
$10 – $25 20%
$25 – $50 49%
$50 – $100 25%
$100+ 1%

75 listings · USD

Search volume by country

60,500
USA 27,100
45%
OTHER 33,400
55%

Competition by country

4,399
USA 2,647
60%
UK 94
2%
AUS 45
1%
OTHER 1,613
37%

How to rank for 'board shorts' on Etsy

Target the right market

United States leads both search demand (45%) and competition (60%) for 'board shorts', but neither is overwhelmingly dominant.

Price competitively

The price range for 'board shorts' is unusually wide — from $2.80 up to $144.70. The median sits at $38, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 49% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 20/100, 'board shorts' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'board shorts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'swim trunks' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'board shorts'

Top Etsy listings for 'board shorts'

Sample of 12 results

Frequently asked questions about 'board shorts'

How much search demand does 'board shorts' get?

'board shorts' receives 60,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

How saturated is the market for 'board shorts'?

There are 4,399 Etsy listings competing for 'board shorts'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is 'board shorts' worth targeting for my Etsy shop?

'board shorts' has a keyword difficulty of 20/100 (easy). Combined with a median product price of $38, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'board shorts' products?

Prices for 'board shorts' products range from $2.80 to $144.70. The median is $38 and the average is $42.78. 49% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. With less competition, you have more pricing flexibility. Buyers searching this keyword may be willing to pay a premium if your product offers clear quality signals.

Which countries have the most demand for 'board shorts'?

United States generates 45% of searches for 'board shorts'.

How do I get my listing to rank for 'board shorts'?

Since 'board shorts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'board shorts' include 'swim trunks' and 'mens board shorts'.

How commercially valuable is 'board shorts'?

The cost per click for 'board shorts' is $0.81. High ad competition combined with a median product price of $38 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'board shorts' seasonal or trending?

Search volume rose 49% between October 2025 and September 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around June 2026.

Keywords related to 'board shorts'

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