Keyword overview

mens swimwear

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Monthly search volume

27,100

High volume

Competition

19,308

Medium competition

Cost per click

$1.30

High ad competition

Keyword difficulty

30/100

Easy

'mens swimwear' search trend

Monthly searches

MonthSearches
September 202527,100
October 202527,100
November 202522,200
December 202527,100
January 202627,100
February 202622,200
March 202627,100
April 202622,200
May 202627,100
June 202627,100
July 202627,100
August 202622,200

Search volume by country

27,100
USA 12,100
45%
OTHER 15,000
55%

Competition by country

19,308
USA 12,323
64%
UK 1,296
7%
IND 303
2%
AUS 265
1%
OTHER 5,121
27%

How to rank for 'mens swimwear' on Etsy

Target the right market

United States leads both search demand (45%) and competition (64%) for 'mens swimwear', but neither is overwhelmingly dominant.

Ranking difficulty

With a difficulty score of 30/100, 'mens swimwear' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $1.30 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'mens swimwear' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'mens swimwear'

Frequently asked questions about 'mens swimwear'

How much search demand does 'mens swimwear' get?

'mens swimwear' receives 27,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

How saturated is the market for 'mens swimwear'?

There are 19,308 Etsy listings competing for 'mens swimwear'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'mens swimwear' worth targeting for my Etsy shop?

'mens swimwear' has a keyword difficulty of 30/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Which countries have the most demand for 'mens swimwear'?

United States generates 45% of searches for 'mens swimwear'.

How do I get my listing to rank for 'mens swimwear'?

Since 'mens swimwear' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

How commercially valuable is 'mens swimwear'?

The cost per click for 'mens swimwear' is $1.30. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'mens swimwear' seasonal or trending?

Search volume dropped 18% between September 2025 and August 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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