Keyword Overview Updated Mar 09, 2026

incense sticks

'incense sticks' is a highly searched keyword with 110,000 average monthly searches. It has moderate competition on Etsy with 16,271 listings targeting the keyword. Search interest dropped 18% between July 2025 and June 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 26/100, 'incense sticks' is relatively easy to rank for because the 110,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.20 and $216, with most priced around $7.99. The estimated cost per click for 'incense sticks' is $0.91 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

110,000

High volume

Competition

16,271

Medium competition

Cost Per Click

$0.91

High ad competition

Keyword Difficulty

26/100

Easy

'incense sticks' Search Trend

MonthSearches
July 2025110,000
August 2025110,000
September 2025110,000
October 2025135,000
November 2025110,000
December 2025135,000
January 2026110,000
February 2026110,000
March 2026110,000
April 2026110,000
May 2026110,000
June 202690,500

How Much Does 'incense sticks' Cost on Etsy?

Under $10 67%
$10 – $25 30%
$25 – $50 2%
$50 – $100 0%
$100+ 2%

61 listings · USD

Search Volume by Country

110,000
USA 33,100
30%
IND 27,100
25%
UK 12,100
11%
AUS 4,400
4%
EU 4,400
4%
CAN 3,600
3%
OTHER 25,300
23%

Competition by Country

16,271
USA 8,727
54%
EU 2,776
17%
UK 2,019
12%
IND 966
6%
CAN 590
4%
AUS 349
2%
OTHER 844
5%

How to Rank for 'incense sticks' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (54%) for 'incense sticks', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'incense sticks' is unusually wide — from $1.20 up to $216. The median sits at $7.99, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 67% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 26/100, 'incense sticks' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'incense sticks' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'incense' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'incense sticks'

Top Etsy Listings for 'incense sticks'

sample of 12 results

Frequently Asked Questions About 'incense sticks'

'incense sticks' receives 110,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 16,271 Etsy listings competing for 'incense sticks'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'incense sticks' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'incense sticks' products range from $1.20 to $216. The median is $7.99 and the average is $12.02. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 67% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 30% of searches for 'incense sticks'. India and United Kingdom also show meaningful demand.

Since 'incense sticks' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'incense sticks' include 'incense' and 'handmade incense'.

The cost per click for 'incense sticks' is $0.91. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords Related to 'incense sticks'

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