yoga
'yoga' is a highly searched keyword with 1,500,000 average monthly searches. It has heavy competition on Etsy with 572,611 listings targeting the keyword. Search interest dropped 18% between June 2025 and May 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 48/100, ranking for 'yoga' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $7.99 and $324.84, with most priced around $38.99. The estimated cost per click for 'yoga' is $1.72 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
1,500,000
Competition
572,611
Cost Per Click
$1.72
Keyword Difficulty
48/100
Moderate
'yoga' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 1,830,000 |
| July 2025 | 1,500,000 |
| August 2025 | 1,500,000 |
| September 2025 | 1,500,000 |
| October 2025 | 1,830,000 |
| November 2025 | 1,500,000 |
| December 2025 | 1,500,000 |
| January 2026 | 1,830,000 |
| February 2026 | 1,500,000 |
| March 2026 | 1,500,000 |
| April 2026 | 1,500,000 |
| May 2026 | 1,500,000 |
How Much Does 'yoga' Cost on Etsy?
61 listings · USD
Search Volume by Country
1,500,000Competition by Country
572,611How to Rank for 'yoga' on Etsy
Target the Right Market
United States leads both search demand (25%) and competition (62%) for 'yoga', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'yoga' is unusually wide — from $7.99 up to $324.84. The median sits at $38.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (31% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 48/100, 'yoga' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.72 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'yoga' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'yoga socks' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'yoga'
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Listing Studio
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Video Generator
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Top Etsy Listings for 'yoga'
sample of 12 results
Forest Goddess Top: Green Cotton Yoga Festival Crop Top with Lace-Up Corset Back
LotusTribeClothing
YOGA BRA - Bra Top, Bralette, Bustier - mit Batikmuster - Batik, Tie-Dye, Cut-Out, rückenfrei - dunkelblau-blau
REGENBOGENSCHWARZ
Yoga Meditation Spare Tire Cover, Zen Heavy Duty Protector
TireCoverCentral
I Am Strong Yoga Jersey Elastic x3 by Plain Jane - Soft Giant Marl Hair Colours - Yoga Hair Bands - Pilates Stretchy Hair Ties - Yoga Hair
HouseofClipsBySimone
Radioactive Spill Rave Ready Yoga Shorts w/ Inside Pocket
BigTexFunkadelic
Peacock Leggings, Leggings, Yoga Pants, Yoga Clothes, Women's Pants, Active wear, Yoga Clothing, Leggings Woman, Yoga Leggings, Cotton Pants
HarmonyTrends
Meditation Seat Scarf, Meditation Seat, Purple Chevron Print, Yoga Back Support, Yoga Meditation Seat for Travel, Workshop, Teacher Training
MyYogaRoomElements
Scarf Converts to a Meditation Seat, Bronze / Brown, Lightweight, Washable Fabric, Back Support for Floor / Ground Sitting, Yoga, Meditation
MyYogaRoomElements
Linen yoga suit for men, hooded jacket, loose fit pants, tracksuit for men, lounge set, 2 piece men linen set
PatisLine
Crane Leggings, Leggings, Yoga Pants, Yoga Clothes, Women's Pants, Active wear, Yoga Clothing, Leggings Woman, Yoga Leggings, Cotton Pants
HarmonyTrends
Yoga Pilates Block Letter Key Chain
space46
Purple Knit Yoga Suit: Women's Active Loungewear Set
TubaIDuba
Frequently Asked Questions About 'yoga'
'yoga' receives 1,500,000 monthly searches globally. That's substantial demand, but with 572,611 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 572,611 Etsy listings competing for 'yoga'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'yoga' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'yoga' products range from $7.99 to $324.84. The median is $38.99 and the average is $50.05. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 25% of searches for 'yoga'. European Union and Canada also show meaningful demand.
Since 'yoga' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'yoga' include 'yoga socks' and 'pilates'.
The cost per click for 'yoga' is $1.72. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 18% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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