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Keyword overview Updated Sep 16, 2026

herbs

'herbs' is a highly searched keyword with 450,000 average monthly searches. It has heavy competition on Etsy with 249,819 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 43/100, ranking for 'herbs' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $0.77 and $54, with most priced around $5. The estimated cost per click for 'herbs' is $1.49 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.

Monthly search volume

450,000

High volume

Competition

249,819

High competition

Cost per click

$1.49

Medium ad competition

Keyword difficulty

43/100

Moderate

'herbs' search trend

Monthly searches

MonthSearches
October 2025450,000
November 2025450,000
December 2025368,000
January 2026550,000
February 2026368,000
March 2026450,000
April 2026450,000
May 2026450,000
June 2026368,000
July 2026450,000
August 2026450,000
September 2026450,000

How much does 'herbs' cost on Etsy?

Under $10 81%
$10 – $25 12%
$25 – $50 6%
$50 – $100 1%
$100+ 0%

88 listings · USD

Search volume by country

450,000
USA 90,500
20%
IND 74,000
16%
EU 40,500
9%
UK 27,100
6%
AUS 12,100
3%
CAN 9,900
2%
OTHER 195,900
44%

Competition by country

249,819
USA 151,260
61%
EU 28,996
12%
UK 20,273
8%
CAN 7,145
3%
IND 6,329
3%
AUS 3,412
1%
OTHER 32,404
13%

How to rank for 'herbs' on Etsy

Target the right market

United States leads both search demand (20%) and competition (61%) for 'herbs', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price competitively

The price range for 'herbs' is unusually wide — from $0.77 up to $54. The median sits at $5, which is a better benchmark than the average since the spread is so large. The Under $10 range dominates at 81% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking difficulty

With a difficulty score of 43/100, 'herbs' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.49 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'herbs' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'herb seeds' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'herbs'

Top Etsy listings for 'herbs'

Sample of 12 results
Wormwood Seeds – Heirloom Herb, Silver-Gray Foliage, Strong Aromatic Scent, Medicinal and Culinary Uses, Easy to Grow | 200 Seeds

Wormwood Seeds – Heirloom Herb, Silver-Gray Foliage, Strong Aromatic Scent, Medicinal and Culinary Uses, Easy to Grow | 200 Seeds

$3.99 2,391 36,538

SeedTherapy

White Sage Seeds | 50+ Seeds, Heirloom, Ceremonial, Non-GMO, Sacred Medicinal Herb, Smudging, Salvia apiana

White Sage Seeds | 50+ Seeds, Heirloom, Ceremonial, Non-GMO, Sacred Medicinal Herb, Smudging, Salvia apiana

$4.98 2,222 29,971

SeedGeeks

Ashwagandha Seeds | Indian Ginseng | Organic | Rare | Non GMO | Heirloom | Medicinal Herb

Ashwagandha Seeds | Indian Ginseng | Organic | Rare | Non GMO | Heirloom | Medicinal Herb

$8.00 1,498 19,571

RochambeauandCo

Ashwagandha Herb Seeds | 30+ Seeds, Organic, Heirloom Indian Ginseng, Medicinal, Withania somnifera

Ashwagandha Herb Seeds | 30+ Seeds, Organic, Heirloom Indian Ginseng, Medicinal, Withania somnifera

$3.98 732 9,268

SeedGeeks

Certified Organic Herb Seeds (20-Pack) – Non GMO, Heirloom – Seed Starting Video

Certified Organic Herb Seeds (20-Pack) – Non GMO, Heirloom – Seed Starting Video

$30.99 717 18,117

Sereniseed

Holy Basil Seeds (Tulsi, Kapoor) – Heirloom Sacred Herb, Easy to Grow, Top Choice for Home Apothecaries & Tea | 250 Seeds

Holy Basil Seeds (Tulsi, Kapoor) – Heirloom Sacred Herb, Easy to Grow, Top Choice for Home Apothecaries & Tea | 250 Seeds

$3.99 677 17,955

SeedTherapy

Marshmallow Seeds, 25+ Seeds, Sourced from Certified Growers, Marshmallow Root, Medicinal Herbs, Heirloom Seeds, Non GMO

Marshmallow Seeds, 25+ Seeds, Sourced from Certified Growers, Marshmallow Root, Medicinal Herbs, Heirloom Seeds, Non GMO

$3.99 554 5,499

WillowRidgeGardens

18 Culinary Herbs Seeds Variety Pack - 10,180+ Heirloom, Non GMO, Herbs Seeds for Outdoor and Indoor Home Gardening

18 Culinary Herbs Seeds Variety Pack - 10,180+ Heirloom, Non GMO, Herbs Seeds for Outdoor and Indoor Home Gardening

$16.99 512 6,920

OrganoRepublic

Lovage Herb Seeds - Organic, Heirloom, Open Pollinated, Non GMO - Grow Indoors, Outdoors, In Pots, Grow Beds, Soil, Hydroponics & Aquaponics

Lovage Herb Seeds - Organic, Heirloom, Open Pollinated, Non GMO - Grow Indoors, Outdoors, In Pots, Grow Beds, Soil, Hydroponics & Aquaponics

$0.77 350

GardenEazy

Burdock Herb Seeds - Heirloom, Open Pollinated, Non GMO - Grow Indoors, Outdoors, In Pots, Grow Beds, Soil, Hydroponics & Aquaponics

Burdock Herb Seeds - Heirloom, Open Pollinated, Non GMO - Grow Indoors, Outdoors, In Pots, Grow Beds, Soil, Hydroponics & Aquaponics

$0.77 338 6,083

GardenEazy

25 Medicinal Tea Herb Seeds Variety Pack: Non GMO Heirloom

25 Medicinal Tea Herb Seeds Variety Pack: Non GMO Heirloom

$22.99 269 3,233

OrganoRepublic

Quinine, Wild - American Feverfew | 50 Seeds | Medicinal Herb | Easy to Grow | Non GMO | Parthenium integrifolium

Quinine, Wild - American Feverfew | 50 Seeds | Medicinal Herb | Easy to Grow | Non GMO | Parthenium integrifolium

$3.99 224 2,702

VivaLaSeeds

Frequently asked questions about 'herbs'

How much search demand does 'herbs' get?

'herbs' receives 450,000 monthly searches globally. That's substantial demand, but with 249,819 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'herbs'?

There are 249,819 Etsy listings competing for 'herbs'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'herbs' worth targeting for my Etsy shop?

'herbs' has a keyword difficulty of 43/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

What should I charge for 'herbs' products?

Prices for 'herbs' products range from $0.77 to $54. The median is $5 and the average is $8.46. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 81% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'herbs'?

United States generates 20% of searches for 'herbs'. India and European Union also show meaningful demand.

How do I get my listing to rank for 'herbs'?

Since 'herbs' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'herbs' include 'herb seeds' and 'garden seeds'.

How commercially valuable is 'herbs'?

The cost per click for 'herbs' is $1.49. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Is 'herbs' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.

Keywords related to 'herbs'

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