Keyword Overview Updated Jun 30, 2026

handmade incense

'handmade incense' is a moderately searched keyword with 390 average monthly searches. It has moderate competition on Etsy with 27,814 listings targeting the keyword. In the past year, search interest peaked in September 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 56/100, ranking for 'handmade incense' is achievable but competitive — there are 27,814 competing listings, which is manageable but not wide open. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.72 and $325, with most priced around $12.71. The estimated cost per click for 'handmade incense' is $0.97 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

390

Medium volume

Competition

27,814

Medium competition

Cost Per Click

$0.97

High ad competition

Keyword Difficulty

56/100

Moderate

'handmade incense' Search Trend

MonthSearches
June 2025260
July 2025320
August 2025480
September 2025720
October 2025480
November 2025480
December 2025390
January 2026390
February 2026320
March 2026320
April 2026390
May 2026320

How Much Does 'handmade incense' Cost on Etsy?

Under $10 39%
$10 – $25 33%
$25 – $50 11%
$50 – $100 13%
$100+ 4%

54 listings · USD

Search Volume by Country

390
USA 260
67%
EU 20
5%
OTHER 110
28%

Competition by Country

27,814
USA 10,179
37%
EU 6,857
25%
UK 2,557
9%
CAN 809
3%
AUS 416
1%
OTHER 6,996
25%

How to Rank for 'handmade incense' on Etsy

Target the Right Market

The market for 'handmade incense' is heavily concentrated in United States, which accounts for 67% of searches and 37% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price Competitively

The price range for 'handmade incense' is unusually wide — from $2.72 up to $325. The median sits at $12.71, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (39% of listings). At this price point, volume drives revenue. Competitive pricing combined with strong listing photos helps convert browsers into buyers quickly.

Ranking Difficulty

With a difficulty score of 56/100, 'handmade incense' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'handmade incense' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'incense sticks' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'handmade incense'

Top Etsy Listings for 'handmade incense'

sample of 12 results
Stoneware Incense Holder, Stoneware Incense Burner, Handmade Incense Holder, Blue Incense Stick Burner, Incense Stick Holder. Incense Dish.

Stoneware Incense Holder, Stoneware Incense Burner, Handmade Incense Holder, Blue Incense Stick Burner, Incense Stick Holder. Incense Dish.

$13.65 11,646 209,165

HandsandFire

Handmade Incense Sticks | Pack of 20 | Artisan Home Fragrance

Handmade Incense Sticks | Pack of 20 | Artisan Home Fragrance

$2.72 3,042 108,531

MyMagicPlaceShop

Handmade Incense Sticks (6) - Multiple Scents to Choose From! - Herbal Stick Incense - Smoke Cleansing - Aromatherapy - Meditation Incense

Handmade Incense Sticks (6) - Multiple Scents to Choose From! - Herbal Stick Incense - Smoke Cleansing - Aromatherapy - Meditation Incense

$12.64 1,669 46,879

NewMoonBeginnings

Stoneware Incense Holder, Stoneware Incense Burner, Handmade Incense Holder, Craquele Incense Stick Burner. Incense Dish.

Stoneware Incense Holder, Stoneware Incense Burner, Handmade Incense Holder, Craquele Incense Stick Burner. Incense Dish.

$14.75 1,393 27,030

HandsandFire

Mixed Bundle Handmade Incense Sticks, 30 X Joss Sticks, Ethically Sourced & Plastic Free

Mixed Bundle Handmade Incense Sticks, 30 X Joss Sticks, Ethically Sourced & Plastic Free

£5.99 849 24,719

thehappyhippiebus

Incense Sticks O -Z | Hand Dipped Incense | Small Batch Handmade Incense | Aromatherapy | Meditation | Yoga | Wicca | Pagan | Home Fragrance

Incense Sticks O -Z | Hand Dipped Incense | Small Batch Handmade Incense | Aromatherapy | Meditation | Yoga | Wicca | Pagan | Home Fragrance

$5.00 847 28,587

PsquareScents

Sandalwood and Rose Incense Sticks, Handmade Incense, Incense, Aromatherapy, Incense Sticks, Sandalwood Incense, Meditation, Rose Incense

Sandalwood and Rose Incense Sticks, Handmade Incense, Incense, Aromatherapy, Incense Sticks, Sandalwood Incense, Meditation, Rose Incense

$8.00 224 3,581

PurplePeacockCandles

Zeldas Handmade Incense Sticks 100 Pack Egyptian Musk Lavender More Scents

Zeldas Handmade Incense Sticks 100 Pack Egyptian Musk Lavender More Scents

$11.95 173 5,116

Zeldasaromatics

Clean Cotton Incense Sticks, Incense, Handmade Incense Sticks, Linen Incense, Clean Incense, Incense Sticks

Clean Cotton Incense Sticks, Incense, Handmade Incense Sticks, Linen Incense, Clean Incense, Incense Sticks

$8.00 130 3,118

PurplePeacockCandles

Incense Stick Variety Pack ~ Handmade Incense Sticks | Real Woods and Flowers | No Artificial Fragrances | Woman Owned | Made in USA

Incense Stick Variety Pack ~ Handmade Incense Sticks | Real Woods and Flowers | No Artificial Fragrances | Woman Owned | Made in USA

$29.99 123 2,406

IncenseWitch

HEM Incense, Handmade Incense, Natural Incense, Altar Tools, Incense Sticks, Cleansing

HEM Incense, Handmade Incense, Natural Incense, Altar Tools, Incense Sticks, Cleansing

$3.00 106 2,781

GildedGargoyleShop

Cebu Waalo Incense| Thiouraye| Handmade incense| Incienso| Bakhoor| House Fragrance| Senegalese Incense| Churai| Encens| African Incense

Cebu Waalo Incense| Thiouraye| Handmade incense| Incienso| Bakhoor| House Fragrance| Senegalese Incense| Churai| Encens| African Incense

$19.99 77 1,873

UriWelli

Frequently Asked Questions About 'handmade incense'

'handmade incense' receives 390 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (67%) comes from United States.

There are 27,814 Etsy listings competing for 'handmade incense'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'handmade incense' has a keyword difficulty of 56/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'handmade incense' products range from $2.72 to $325. The median is $12.71 and the average is $28.09. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 39% of listings fall in the Under $10 range, which is where most buyer expectations are set.

United States generates 67% of searches for 'handmade incense'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'handmade incense' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'handmade incense' include 'incense sticks' and 'natural incense'.

The cost per click for 'handmade incense' is $0.97. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume rose 23% between June 2025 and May 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around September 2025.

Keywords Related to 'handmade incense'

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