face mask

'face mask' receives 450,000 monthly searches globally. That's substantial demand, but with 118,496 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 118,496 Etsy listings competing for 'face mask'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through. Most competition comes from United States sellers (81%), while demand is strongest in India — a gap worth exploiting.

'face mask' has a keyword difficulty of 39/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'face mask' products range from $1 to $164. The median is $11.97 and the average is $17.59. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 45% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

India generates 24% of searches for 'face mask'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since 'face mask' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'face mask' include 'mask' and 'masks'.

The cost per click for 'face mask' is $1.51. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.