masks
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Monthly search volume
673,000
Competition
539,409
Cost per click
$0.67
Keyword difficulty
47/100
Moderate
'masks' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 550,000 |
| October 2025 | 673,000 |
| November 2025 | 673,000 |
| December 2025 | 673,000 |
| January 2026 | 1,220,000 |
| February 2026 | 673,000 |
| March 2026 | 673,000 |
| April 2026 | 550,000 |
| May 2026 | 550,000 |
| June 2026 | 450,000 |
| July 2026 | 450,000 |
| August 2026 | 550,000 |
Search volume by country
673,000Competition by country
539,409How to rank for 'masks' on Etsy
Target the right market
United States leads both search demand (25%) and competition (51%) for 'masks', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Ranking difficulty
With a difficulty score of 47/100, 'masks' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'masks' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'masks'
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Open toolListing Studio
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Open toolVideo Generator
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Open toolFrequently asked questions about 'masks'
How much search demand does 'masks' get?
'masks' receives 673,000 monthly searches globally. That's substantial demand, but with 539,409 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'masks'?
There are 539,409 Etsy listings competing for 'masks'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'masks' worth targeting for my Etsy shop?
'masks' has a keyword difficulty of 47/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Which countries have the most demand for 'masks'?
United States generates 25% of searches for 'masks'. Canada and Australia also show meaningful demand.
How do I get my listing to rank for 'masks'?
Since 'masks' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'masks'?
The cost per click for 'masks' is $0.67. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is 'masks' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.
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