face masks
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Monthly search volume
450,000
Competition
340,293
Cost per click
$1.66
Keyword difficulty
44/100
Moderate
'face masks' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 450,000 |
| November 2025 | 450,000 |
| December 2025 | 550,000 |
| January 2026 | 450,000 |
| February 2026 | 368,000 |
| March 2026 | 368,000 |
| April 2026 | 368,000 |
| May 2026 | 368,000 |
| June 2026 | 368,000 |
| July 2026 | 368,000 |
| August 2026 | 450,000 |
| September 2026 | 450,000 |
Search volume by country
450,000Competition by country
340,293How to rank for 'face masks' on Etsy
Target the right market
United States leads both search demand (24%) and competition (28%) for 'face masks', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Ranking difficulty
With a difficulty score of 44/100, 'face masks' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.66 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
'face masks' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'face masks'
Generate Tags
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Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'face masks' from scratch
Open toolVideo Generator
Turn your 'face masks' product photos into a listing video
Open toolFrequently asked questions about 'face masks'
How much search demand does 'face masks' get?
'face masks' receives 450,000 monthly searches globally. That's substantial demand, but with 340,293 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'face masks'?
There are 340,293 Etsy listings competing for 'face masks'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'face masks' worth targeting for my Etsy shop?
'face masks' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Which countries have the most demand for 'face masks'?
United States generates 24% of searches for 'face masks'. United Kingdom and Australia also show meaningful demand.
How do I get my listing to rank for 'face masks'?
Since 'face masks' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
How commercially valuable is 'face masks'?
The cost per click for 'face masks' is $1.66. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'face masks' seasonal or trending?
Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.
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