día de muertos
'día de muertos' is a highly searched keyword with 301,000 average monthly searches. It has heavy competition on Etsy with 80,369 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 38/100, ranking for 'día de muertos' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $259, with most priced around $20. The estimated cost per click for 'día de muertos' is $1.12 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
301,000
Competition
80,369
Cost per click
$1.12
Keyword difficulty
38/100
Moderate
'día de muertos' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,830,000 |
| November 2025 | 673,000 |
| December 2025 | 90,500 |
| January 2026 | 90,500 |
| February 2026 | 110,000 |
| March 2026 | 90,500 |
| April 2026 | 74,000 |
| May 2026 | 90,500 |
| June 2026 | 74,000 |
| July 2026 | 60,500 |
| August 2026 | 90,500 |
| September 2026 | 301,000 |
How much does 'día de muertos' cost on Etsy?
79 listings · USD
Search volume by country
301,000Competition by country
80,369How to rank for 'día de muertos' on Etsy
Target the right market
United States leads both search demand (7%) and competition (73%) for 'día de muertos', but neither is overwhelmingly dominant.
Price competitively
The price range for 'día de muertos' is unusually wide — from $1 up to $259. The median sits at $20, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 38/100, 'día de muertos' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.12 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
At 3 words, 'día de muertos' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'día de muertos'
Generate Tags
Find the best tags to pair with 'día de muertos' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'día de muertos' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'día de muertos' from scratch
Open toolVideo Generator
Turn your 'día de muertos' product photos into a listing video
Open toolTop Etsy listings for 'día de muertos'
Sample of 12 results
Mexican Cactus & Flowers Printable Wall Art, Dia de Muertos Decor, Vintage Digital Download
DarkMoodyWallArt
Mexican Sugar Skull for Dia de Muertos Day of The Dead Calavera Cinco de Mayo (Small)
CalaveraSkull
Hand-Painted Mexican Sugar Skull | Choose Color | Calavera de Dia de Muertos | Day of The Dead Skull | Cinco de Mayo | Halloween Decor
CalaveraSkull
Dia de Muertos Dog Statue, Sugar Skull Pet Sculpture, Day of the Dead Dog Figurine, Memorial Gift, Ofrenda Altar Decor
HuiEleganceDesigns
Dia De Muertos Art Print: Sugar Skull, Marigold Ofrenda Decor
YeCuriosityShoppe
Personalized Dog Memorial Ofrenda Frame, Custom Pet Photo Keepsake, Día De Muertos Pet Altar Shrine, Dog Loss Gift
tranhuynhduc
Día de Muertos Candle, Day of the Dead Sugar Skull Candle,Calavera Marigold Candle,Mexican Holiday Party Decor Candle,Ofrenda Display Candle
WaxsmithStudio
Large Día de Muertos Wreath Sugar Skull Top Hat Wreath Luxury Day of the Dead Door Decor Halloween Floral Wreath
CraftymomdecorCo
Floral Skull T-shirt, Skeleton With Colorful Flowers Tee, Dia de Muertos Shirt, Gothic Boho Shirt, Aesthetic Skull Top, Day of the Dead Tee
MySweetTshirtsCo
Dia de Muertos PNG SVG, Sugar Skull Floral Embroidery Shirt Design, Mexican Halloween Digital Download
RetroSekai
Mini Altares Día de Muertos Editable Canva | Day of the Dead Altar Template | Cricut Tealight Holder | Ofrenda Digital Download
LagartijaRexShop
Day of the Dead Blanket, Floral Skull Throw, Mexican Folk Art Blanket, Gothic Fall Decor, Halloween Couch Blanket, Dia de Muertos Gift Home
Kritsabo
Frequently asked questions about 'día de muertos'
How much search demand does 'día de muertos' get?
'día de muertos' receives 301,000 monthly searches globally. That's substantial demand, but with 80,369 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'día de muertos'?
There are 80,369 Etsy listings competing for 'día de muertos'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'día de muertos' worth targeting for my Etsy shop?
'día de muertos' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'día de muertos' products?
Prices for 'día de muertos' products range from $1 to $259. The median is $20 and the average is $30.31. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'día de muertos'?
United States generates 7% of searches for 'día de muertos'.
How do I get my listing to rank for 'día de muertos'?
Place 'día de muertos' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'día de muertos' include 'dia de muertos' and 'day of the dead'.
How commercially valuable is 'día de muertos'?
The cost per click for 'día de muertos' is $1.12. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'día de muertos' seasonal or trending?
Search volume dropped 84% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'día de muertos'
Tags
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