day of the dead

'day of the dead' receives 673,000 monthly searches globally. That's substantial demand, but with 93,503 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 93,503 Etsy listings competing for 'day of the dead'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'day of the dead' has a keyword difficulty of 37/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 30% of searches for 'day of the dead'. Canada and Australia also show meaningful demand.

Place 'day of the dead' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'day of the dead' is $1.01. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.