day of the dead
'day of the dead' is a highly searched keyword with 673,000 average monthly searches. It has heavy competition on Etsy with 90,234 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 36/100, ranking for 'day of the dead' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.49 and $650, with most priced around $22. The estimated cost per click for 'day of the dead' is $1.20 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly Search Volume
673,000
Competition
96,673
Cost Per Click
$1.20
Keyword Difficulty
36/100
Moderate
'day of the dead' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 201,000 |
| September 2025 | 450,000 |
| October 2025 | 2,740,000 |
| November 2025 | 3,350,000 |
| December 2025 | 201,000 |
| January 2026 | 201,000 |
| February 2026 | 201,000 |
| March 2026 | 165,000 |
| April 2026 | 165,000 |
| May 2026 | 246,000 |
| June 2026 | 135,000 |
| July 2026 | 135,000 |
How Much Does 'day of the dead' Cost on Etsy?
81 listings · USD
Search Volume by Country
673,000Competition by Country
96,673How to Rank for 'day of the dead' on Etsy
Target the Right Market
United States leads both search demand (30%) and competition (84%) for 'day of the dead', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'day of the dead' is unusually wide — from $1.49 up to $650. The median sits at $22, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 36/100, 'day of the dead' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.20 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
At 4 words, 'day of the dead' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'day of the dead'
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Video Generator
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Top Etsy Listings for 'day of the dead'
sample of 12 results
Corpse Couple on Flower Bed, Funny Wedding Card, Birthday Card, Halloween, Valentine's Day, Day of the Dead, Dia de Muertos
TeabugCards
Father's Day Grateful Dead gift for Dad - Grateful Dead Dad Dead shirt Perfect Father's Day Gift Grateful Dead shirt for Dad - Dad Gift
GratefulDeadStore
Vintage Marigold Dia de Los Muertos Wall Art | Vintage Catholic Art Print | All Saints and All Souls Day Prayer for the Dead
RetroCatholicArt
Carpe Diem Seize the Day Print – Dead Poets Society, Inspirational Wall Art
TribeAndTrade
Whimsical Skeleton Girls Junk Journal Pages: Colorful Fantasy Papers with Playful Day-of-the-Dead Characters
FantasyaDigitals
Day-of-the-Dead Day of the Dead Coffee Mug Dia De Los Muertos Mug Decor Colorful Sugar Skull Mug Mexican Folk Art Ceramic Cup Gift
CuteButRude
Anti Trump Soy Jar Candle, Light Me When IT Happens, Celebrate The Big Beautiful Day, Is He Dead Yet, Subtle FDT, Funny Obituary Party Gift
CherryRevolutionary
Kawaii La Catrina Day of the dead dolls 14 PNG Clipart Día de Los Muertos Clipart Sugar Skull, Mexican Halloween bundle. day-of-the-dead
OurHeartsinPixels
40 Designs Mexican Sugar Skull Clipart PNG Bundle - Dia De Los Muertos, Day oh the Dead
Oakenworks
Father's Day gift Grateful Dead Long Sleeve Grateful Dad shirt - Grateful Dead long sleeve shirt Grateful Dad shirt Dad gifts Father Gift
GratefulDeadStore
Behavior analyst shirt, Funny ABA shirt, ABA St. Patrick's Day shirt, Funny dead man test shirt, Can a dead man do it shirt, behavior tech
TrendyIndigo
Cerámica de Mata Ortiz - Día de los Fieles Difuntos I - 17.5 cm. 7 in.
ArteMarakame
Frequently Asked Questions About 'day of the dead'
'day of the dead' receives 673,000 monthly searches globally. That's substantial demand, but with 90,234 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 90,234 Etsy listings competing for 'day of the dead'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'day of the dead' has a keyword difficulty of 36/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'day of the dead' products range from $1.49 to $650. The median is $22 and the average is $34.58. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 30% of searches for 'day of the dead'. Canada and Australia also show meaningful demand.
Place 'day of the dead' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'day of the dead' include 'dia de los muertos' and 'skull'.
The cost per click for 'day of the dead' is $1.20. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 33% between August 2025 and July 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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