dia de muertos

'dia de muertos' receives 301,000 monthly searches globally. That's substantial demand, but with 69,028 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 69,028 Etsy listings competing for 'dia de muertos'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'dia de muertos' has a keyword difficulty of 38/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'dia de muertos' products range from $1 to $189.99. The median is $20.49 and the average is $30.85. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 7% of searches for 'dia de muertos'. Canada and United Kingdom also show meaningful demand.

Place 'dia de muertos' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'dia de muertos' include 'day of the dead' and 'dia de los muertos'.

The cost per click for 'dia de muertos' is $1.03. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume dropped 33% between May 2025 and April 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.