dia de muertos
'dia de muertos' is a highly searched keyword with 301,000 average monthly searches. It has heavy competition on Etsy with 67,467 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 36/100, ranking for 'dia de muertos' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $259, with most priced around $16. The estimated cost per click for 'dia de muertos' is $1.12 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
301,000
Competition
67,467
Cost per click
$1.12
Keyword difficulty
36/100
Moderate
'dia de muertos' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 1,830,000 |
| November 2025 | 673,000 |
| December 2025 | 90,500 |
| January 2026 | 90,500 |
| February 2026 | 110,000 |
| March 2026 | 90,500 |
| April 2026 | 74,000 |
| May 2026 | 90,500 |
| June 2026 | 74,000 |
| July 2026 | 60,500 |
| August 2026 | 90,500 |
| September 2026 | 301,000 |
How much does 'dia de muertos' cost on Etsy?
78 listings · USD
Search volume by country
301,000Competition by country
67,467How to rank for 'dia de muertos' on Etsy
Target the right market
United States leads both search demand (7%) and competition (79%) for 'dia de muertos', but neither is overwhelmingly dominant. Canada and other regions still contribute meaningful demand, so international sellers have room to compete across markets.
Price competitively
The price range for 'dia de muertos' is unusually wide — from $1 up to $259. The median sits at $16, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (36% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 36/100, 'dia de muertos' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.12 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
At 3 words, 'dia de muertos' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'dia de muertos'
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Open toolGenerate Titles
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Open toolListing Studio
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Open toolVideo Generator
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Open toolTop Etsy listings for 'dia de muertos'
Sample of 12 results
Mexican Cactus & Flowers Printable Wall Art, Dia de Muertos Decor, Vintage Digital Download
DarkMoodyWallArt
Dia de Muertos Plastic Papel Picado Banners: Mexican Fiesta Garland, 5-Pack
MexFabricSupplies
Mexican Sugar Skull for Dia de Muertos Day of The Dead Calavera Cinco de Mayo (Small)
CalaveraSkull
DIY Sugar Skull SVG: Día de Muertos Calavera Garland (Digital File)
FloralFlairStudio
XL D.Muertos 20”(long) - Tin Sacred Heart, Mexican folk art, Dia de Muertos
ArtefashionMexico
Day of the Dead Apron, Día de Muertos, With Sugar Skulls, Goth Apron, Custom Birthday Gift, Personalize With Name, Ships TODAY, AGFT 611
AGiftToTreasure
Dia De Muertos Art Print: Sugar Skull, Marigold Ofrenda Decor
YeCuriosityShoppe
Hand-painted Mexican ‘Sugar’ Skull Day of the Dead Skull Calavera Dia de Muertos Cinco de Mayo Decor Skull Art Chrome
CalaveraSkull
Halloween Skeleton Rubber Stamp, Playing Fetch with Dog Bone, Día de Muertos J22403 Wood Mounted
Rubberhedgehog
![Skull Night Light Bundle - Day of the Dead Nightlight - el Día de Muertos svg - Laser Cut Nightlight - Laser Cut File [Digital File Only]](https://i.etsystatic.com/35123117/r/il/f3301a/6333729531/il_570xN.6333729531_5gvp.jpg)
Skull Night Light Bundle - Day of the Dead Nightlight - el Día de Muertos svg - Laser Cut Nightlight - Laser Cut File [Digital File Only]
CherokeeRoseByKatie
Cucuy season sweatshirt, El Cucuy, Dia de muertos, Spanish Halloween, Retro Halloween, Spanish Sweatshirt, Latina sweatshirt, Bruja shirt
LatinoPrideShop
Dia De Muertos Wall Art Printable, Dancing Skeleton Women Print, Mexican Living Room Decor
DarkMoodyWallArt
Frequently asked questions about 'dia de muertos'
How much search demand does 'dia de muertos' get?
'dia de muertos' receives 301,000 monthly searches globally. That's substantial demand, but with 67,467 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'dia de muertos'?
There are 67,467 Etsy listings competing for 'dia de muertos'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'dia de muertos' worth targeting for my Etsy shop?
'dia de muertos' has a keyword difficulty of 36/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'dia de muertos' products?
Prices for 'dia de muertos' products range from $1 to $259. The median is $16 and the average is $28.91. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 36% of listings fall in the Under $10 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'dia de muertos'?
United States generates 7% of searches for 'dia de muertos'. Canada and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'dia de muertos'?
Place 'dia de muertos' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'dia de muertos' include 'day of the dead' and 'sugar skull'.
How commercially valuable is 'dia de muertos'?
The cost per click for 'dia de muertos' is $1.12. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'dia de muertos' seasonal or trending?
Search volume dropped 84% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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