Keyword Overview

dia de los muertos

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Monthly Search Volume

823,000

High volume

Competition

54,498

High competition

Cost Per Click

$1.18

Low ad competition

Keyword Difficulty

34/100

Moderate

'dia de los muertos' Search Trend

MonthSearches
July 2025135,000
August 2025246,000
September 2025673,000
October 20252,240,000
November 20255,000,000
December 2025201,000
January 2026165,000
February 2026165,000
March 2026165,000
April 2026165,000
May 2026201,000
June 2026135,000

Search Volume by Country

823,000
USA 246,000
30%
EU 90,500
11%
UK 12,100
1%
AUS 4,400
1%
OTHER 470,000
57%

Competition by Country

54,498
USA 45,853
84%
EU 2,894
5%
UK 1,930
4%
CAN 859
2%
AUS 397
1%
OTHER 2,565
5%

How to Rank for 'dia de los muertos' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (84%) for 'dia de los muertos', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 34/100, 'dia de los muertos' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.18 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

At 4 words, 'dia de los muertos' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'dia de los muertos'

Frequently Asked Questions About 'dia de los muertos'

'dia de los muertos' receives 823,000 monthly searches globally. That's substantial demand, but with 54,498 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 54,498 Etsy listings competing for 'dia de los muertos'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'dia de los muertos' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 30% of searches for 'dia de los muertos'. European Union and United Kingdom also show meaningful demand.

Place 'dia de los muertos' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.

The cost per click for 'dia de los muertos' is $1.18. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

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