derby hat

'derby hat' receives 60,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (67%) comes from United States.

There are 36,647 Etsy listings competing for 'derby hat'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'derby hat' has a keyword difficulty of 35/100 (moderate). Combined with a median product price of $73, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'derby hat' products range from $1.95 to $441. The median is $73 and the average is $109.67. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 40% of listings fall in the $100+ range, which is where most buyer expectations are set.

United States generates 67% of searches for 'derby hat'. United Kingdom and Australia also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'derby hat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'derby hat' include 'kentucky derby hat' and 'wedding hat'.

The cost per click for 'derby hat' is $0.63. High ad competition combined with a median product price of $73 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around January 2026, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.