top hat

'top hat' receives 368,000 monthly searches globally. That's substantial demand, but with 97,996 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (82%) comes from United States.

There are 97,996 Etsy listings competing for 'top hat'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'top hat' has a keyword difficulty of 38/100 (moderate). Combined with a median product price of $104.50, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'top hat' products range from $9.97 to $799. The median is $104.50 and the average is $161.06. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 57% of listings fall in the $100+ range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 82% of searches for 'top hat'. United Kingdom and Australia also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'top hat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'top hat' include 'steampunk' and 'black top hat'.

The cost per click for 'top hat' is $0.78. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 70% between August 2025 and July 2026. Demand peaked around September 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.