kentucky derby
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Monthly Search Volume
368,000
Competition
39,230
Cost Per Click
$0.41
Keyword Difficulty
31/100
Easy
'kentucky derby' Search Trend
| Month | Searches |
|---|---|
| May 2025 | 2,240,000 |
| June 2025 | 135,000 |
| July 2025 | 135,000 |
| August 2025 | 110,000 |
| September 2025 | 110,000 |
| October 2025 | 110,000 |
| November 2025 | 110,000 |
| December 2025 | 110,000 |
| January 2026 | 135,000 |
| February 2026 | 135,000 |
| March 2026 | 201,000 |
| April 2026 | 673,000 |
How Much Does 'kentucky derby' Cost on Etsy?
91 listings · USD
Search Volume by Country
368,000Competition by Country
39,230How to Rank for 'kentucky derby' on Etsy
Target the Right Market
The market for 'kentucky derby' is heavily concentrated in United States, which accounts for 82% of searches and 67% of competition. Sellers targeting this keyword should prioritize United States shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.
Price Competitively
The price range for 'kentucky derby' is unusually wide — from $2.49 up to $1550. The median sits at $25, which is a better benchmark than the average since the spread is so large. The most populated bracket is $100+ (30% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 31/100, 'kentucky derby' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
'kentucky derby' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'kentucky derby hat' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'kentucky derby'
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Top Etsy Listings for 'kentucky derby'
sample of 12 results
Hot Pink Feather Fascinator: Kentucky Derby Race Hat
HatsandPearls
Derby Earrings, Kentucky Derby, Horse Race, Mint Julep, Horseshoe, Jockey
CestLaVieGiftsLLC
2026 Kentucky Derby Poster, OFFICIAL HORSES, Derby Party Decoration, Available April 25 After Horses Announced, Buy now, download later!
DesignHivery
2026 Kentucky Derby Banner, OFFICIAL HORSES, Derby Party Decoration, Available April 25 After Horses Announced, Buy NOW, download later!
DesignHivery
Whiskey Select Kentucky Derby earrings
CursiveCloset
Kentucky Derby Confetti: Horse & Rose Party Decorations
ConfettiBashStudio
Feather Fascinator Hat for Women – Kentucky Derby & Royal Ascot Style Mesh Headpiece
tresorsdunet
Kentucky Derby Best Hat Contest - Kentucky Derby Game - Kentucky Derby Party - Kentucky Derby Hats - Derby Party - Hat Contest - Derby Decor
iDobyksoldo
Baby Blue Fascinator with navy and cream feathers Women's Tea Party Hat, Church Hat, Kentucky Derby Hat Fancy Hat Navy Blue wedding hat
TheHatHive
Printable Kentucky Derby Party Games With Answers | 20 Mega Derby Bundle Office Or Classroom Games For Kids Adults Seniors
enjoymyprintables
ED319 ( Blush pink ) Kentucky Derby hat, Church hat, Wedding hat, with Ribbon Bow and Feathers Medium Brim 5" Organza Dress Hat
MillineryByAnna
Best Derby Hat - Kentucky Derby Trophy - Derby - Derby Party Favors - Kentucky Derby - Derby Fashion - Derby Decor - Derby Party
barreldownsouth
Frequently Asked Questions About 'kentucky derby'
'kentucky derby' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (82%) comes from United States.
There are 39,230 Etsy listings competing for 'kentucky derby'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'kentucky derby' has a keyword difficulty of 31/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'kentucky derby' products range from $2.49 to $1550. The median is $25 and the average is $120.38. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.
United States generates 82% of searches for 'kentucky derby'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
Since 'kentucky derby' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'kentucky derby' include 'kentucky derby hat' and 'kentucky derby party'.
The cost per click for 'kentucky derby' is $0.41. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 70% between May 2025 and April 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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