custom underwear
'custom underwear' is a highly searched keyword with 6,600 average monthly searches. It has moderate competition on Etsy with 8,712 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 30/100, 'custom underwear' is relatively easy to rank for because the 6,600 monthly searches far outweigh the competition. Products in this category typically sell between $4.25 and $118.04, with most priced around $25.54. The estimated cost per click for 'custom underwear' is $0.92 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
6,600
Competition
8,712
Cost per click
$0.92
Keyword difficulty
30/100
Easy
'custom underwear' search trend
Monthly searches
| Month | Searches |
|---|---|
| October 2025 | 5,400 |
| November 2025 | 9,900 |
| December 2025 | 9,900 |
| January 2026 | 8,100 |
| February 2026 | 6,600 |
| March 2026 | 4,400 |
| April 2026 | 4,400 |
| May 2026 | 4,400 |
| June 2026 | 4,400 |
| July 2026 | 4,400 |
| August 2026 | 4,400 |
| September 2026 | 4,400 |
How much does 'custom underwear' cost on Etsy?
71 listings · USD
Search volume by country
6,600Competition by country
8,712How to rank for 'custom underwear' on Etsy
Target the right market
United States leads both search demand (55%) and competition (62%) for 'custom underwear', but neither is overwhelmingly dominant.
Price competitively
The price range for 'custom underwear' is unusually wide — from $4.25 up to $118.04. The median sits at $25.54, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 42% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 30/100, 'custom underwear' is rated easy to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'custom underwear' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'custom boxers' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'custom underwear'
Generate Tags
Find the best tags to pair with 'custom underwear' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'custom underwear' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'custom underwear' from scratch
Open toolVideo Generator
Turn your 'custom underwear' product photos into a listing video
Open toolTop Etsy listings for 'custom underwear'
Sample of 12 results
Personalized Face Boxers, Custom Underwear for Him, Photo Anniversary Gift
SundaySomeone
Customized Underwear/Bachelorette Gift/Gift For Her/Wedding Gift/Funny Gift For Her/ Personalized Underwear/Underwear With Face
Destinationxo
Custom Underwear Women Underwear with Face Custom Underwear Personalized Underwear for Women Bachelorette Underwear Custom Thong
FunnyprintGoods
Custom underwear Face ID Touch ID lingerie for couple boxers and thongs
TrendyPrintUA
Glow in The Dark Thong, Custom Underwear, Bride Panty Personalized Gift, Wedding Gift Honeymoon Lingerie, Bridal Shower, Personal lingerie
LZHcreations
Custom Underwear with Name, Personalized Thong Gift for Him, Funny Romantic Lingerie, Anniversary Gift for Boyfriend, Valentine’s Surprise
IconLondonStore
Velvet seductive lingerie, top custom underwear, plus size lingerie, gothic lingerie, exotic dancewear.
Linelace
Personalized Face Boxer Briefs, Custom Underwear Gift
MyDIYGifts
Custom underwear kitty and spider men, couple lingerie, funny underwear
TrendyPrintUA
Custom Underwear, Custom Name Thong, Custom Thong, Personalized Underwear
KeyClubThreads
eggplant custom underwear, trongs For Men
KnittingAndDesign
Custom Underwear Women • Custom Thong • Name Underwear
AmetoOfficial
Frequently asked questions about 'custom underwear'
How much search demand does 'custom underwear' get?
'custom underwear' receives 6,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.
How saturated is the market for 'custom underwear'?
There are 8,712 Etsy listings competing for 'custom underwear'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
Is 'custom underwear' worth targeting for my Etsy shop?
'custom underwear' has a keyword difficulty of 30/100 (easy). Combined with a median product price of $25.54, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'custom underwear' products?
Prices for 'custom underwear' products range from $4.25 to $118.04. The median is $25.54 and the average is $31.63. 42% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.
Which countries have the most demand for 'custom underwear'?
United States generates 55% of searches for 'custom underwear'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.
How do I get my listing to rank for 'custom underwear'?
Since 'custom underwear' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'custom underwear' include 'custom boxers' and 'personalized boxers'.
How commercially valuable is 'custom underwear'?
The cost per click for 'custom underwear' is $0.92. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Is 'custom underwear' seasonal or trending?
Search volume dropped 19% between October 2025 and September 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'custom underwear'
Tags
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