mens underwear

'mens underwear' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

There are 24,649 Etsy listings competing for 'mens underwear'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'mens underwear' has a keyword difficulty of 27/100 (easy). Combined with a median product price of $34, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'mens underwear' products range from $3 to $176. The median is $34 and the average is $42.67. 38% of listings fall in the $25 – $50 range, which is where most buyer expectations are set.

United States generates 55% of searches for 'mens underwear'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Since 'mens underwear' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'mens underwear' include 'boxer briefs' and 'boxer shorts'.

The cost per click for 'mens underwear' is $1.54. High ad competition combined with a median product price of $34 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume dropped 33% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.