lace
'lace' is a highly searched keyword with 368,000 average monthly searches. It has heavy competition on Etsy with 1,126,060 listings targeting the keyword. Search demand held steady between September 2025 and August 2026 with no major seasonal swings. With a keyword difficulty of 51/100, ranking for 'lace' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $4.60 and $1650, with most priced around $30. The estimated cost per click for 'lace' is $0.72 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.
Monthly search volume
368,000
Competition
1,126,060
Cost per click
$0.72
Keyword difficulty
51/100
Moderate
'lace' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 368,000 |
| October 2025 | 368,000 |
| November 2025 | 368,000 |
| December 2025 | 368,000 |
| January 2026 | 450,000 |
| February 2026 | 368,000 |
| March 2026 | 368,000 |
| April 2026 | 368,000 |
| May 2026 | 368,000 |
| June 2026 | 368,000 |
| July 2026 | 301,000 |
| August 2026 | 368,000 |
How much does 'lace' cost on Etsy?
55 listings · USD
Search volume by country
368,000Competition by country
1,126,060How to rank for 'lace' on Etsy
Target the right market
United States leads both search demand (25%) and competition (49%) for 'lace', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'lace' is unusually wide — from $4.60 up to $1650. The median sits at $30, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (31% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 51/100, 'lace' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization tips
'lace' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'wedding decor' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'lace'
Generate Tags
Find the best tags to pair with 'lace' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'lace' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'lace' from scratch
Open toolVideo Generator
Turn your 'lace' product photos into a listing video
Open toolTop Etsy listings for 'lace'
Sample of 12 results
Just Married – Heart Sign Lace Chair Banners, Sheer Wedding Reception Decor
shriver1995
Custom Lace Place Cards,Personalized Wedding Name Tags for Plates ,Heart Lace Guest Name Cards ,Vintage Romantic Place Decor
artjinrui
Personalized Wedding Name Tags for Plates, Custom Lace Place Cards, Vintage Romantic Table Decor
LexiLaserWork
Custom Sheer Lace Wedding Welcome Sign, Modern Ceremony Sign, Lace Wedding Banner, Custom Welcome Sign
TimoPersonalizedArt
HANDMADE Shabby Chic Lace Garland Window Valance: Boho Wedding Decor, Multi Color Options
lacestory
Ivory Cathedral Lace Mantilla Veil with Comb, Romantic Spanish Eyelash Bridal Veil, Scalloped Floral Chantilly Wedding Veil
Handozy
Ivory Lace Wedding Choker, Bridal Neck Accessory, Elegant Lace Collar
LovelyBridalDress
Personalized Lace Bridal Shower Welcome Sign, Custom Sheer Bride Shower Banner, Whimsical Hen Do Decor, Minimalist Elegant Cloth Sign
NorthPondStudio
Ivory Blusher Veil Floor Chapel Chantilly Lace Bridal Wedding Veil, 2 Tier Veil with Blusher, Mantilla Scalloped Edge Drop Veil with Comb
BridalWeddingCustom
Custom Lace Wedding Welcome Sign • Modern Lace Wedding Sign • Wedding Banner • Personalised Wedding Decor • Engagement Party Sign
TheAVANTStudio
Set of Two 4x6 Lace Ribbon Wedding Vow Cards | Keepsake Ceremony Stationery
TheIvoryAtelierShop
Lace Floral Hair Ribbon, Dainty Drop Crystal Scarf Headband, Vintage Bow Tie Hair Accessory for Women, Bridal Hair Gift
Flowers2626
Frequently asked questions about 'lace'
How much search demand does 'lace' get?
'lace' receives 368,000 monthly searches globally. That's substantial demand, but with 1,126,060 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'lace'?
There are 1,126,060 Etsy listings competing for 'lace'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'lace' worth targeting for my Etsy shop?
'lace' has a keyword difficulty of 51/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'lace' products?
Prices for 'lace' products range from $4.60 to $1650. The median is $30 and the average is $110.80. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'lace'?
United States generates 25% of searches for 'lace'. India and European Union also show meaningful demand.
How do I get my listing to rank for 'lace'?
Since 'lace' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'lace' include 'wedding decor' and 'bridal shower sign'.
How commercially valuable is 'lace'?
The cost per click for 'lace' is $0.72. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.
Is 'lace' seasonal or trending?
Search volume held steady between September 2025 and August 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around January 2026.
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