Keyword Overview Updated May 15, 2026

pumpkin

'pumpkin' is a highly searched keyword with 1,000,000 average monthly searches. It has heavy competition on Etsy with 974,072 listings targeting the keyword. In the past year, search interest peaked in October 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 50/100, ranking for 'pumpkin' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3 and $229, with most priced around $14. The estimated cost per click for 'pumpkin' is $1.19 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly Search Volume

1,000,000

High volume

Competition

1,183,050

High competition

Cost Per Click

$1.19

Low ad competition

Keyword Difficulty

50/100

Moderate

'pumpkin' Search Trend

MonthSearches
June 2025550,000
July 2025673,000
August 2025823,000
September 20251,500,000
October 20254,090,000
November 20251,220,000
December 2025673,000
January 2026673,000
February 2026550,000
March 2026550,000
April 2026550,000
May 2026550,000

How Much Does 'pumpkin' Cost on Etsy?

Under $10 27%
$10 – $25 49%
$25 – $50 22%
$50 – $100 1%
$100+ 1%

83 listings · USD

Search Volume by Country

1,000,000
USA 368,000
37%
UK 74,000
7%
EU 60,500
6%
CAN 40,500
4%
AUS 22,200
2%
OTHER 434,800
43%

Competition by Country

1,183,050
USA 1,000,789
85%
UK 73,508
6%
EU 54,929
5%
CAN 35,882
3%
AUS 12,341
1%
IND 5,601
0%
OTHER 0
0%

How to Rank for 'pumpkin' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (85%) for 'pumpkin', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'pumpkin' is unusually wide — from $3 up to $229. The median sits at $14, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 49% of listings — pricing outside this band means either competing on value or justifying a premium. Low price points in a crowded market mean margins are tight. Stand out with bundling, fast shipping, or personalization rather than racing to the bottom on price.

Ranking Difficulty

With a difficulty score of 50/100, 'pumpkin' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.19 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

'pumpkin' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'halloween' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'pumpkin'

Top Etsy Listings for 'pumpkin'

sample of 12 results
Halloween Badge Reel Charms | Pumpkin,  Ghost, Candy Corn, Jack o Lantern, Fall, Autumn

Halloween Badge Reel Charms | Pumpkin, Ghost, Candy Corn, Jack o Lantern, Fall, Autumn

$4.00 613 7,153

MadeByKatelynMarie

Halloween Knotted Headband: Cotton Pumpkins, Candy Corn, Houndstooth, Plaid, Halloween Costume

Halloween Knotted Headband: Cotton Pumpkins, Candy Corn, Houndstooth, Plaid, Halloween Costume

$14.00 465 10,250

KatieBBoutiqueShop

Pumpkin Patch Pumpkins

Pumpkin Patch Pumpkins

$7.50 259 7,456

CrosswaycraftsShop

Crochet Pumpkins, Fall Home Decoration, Farmhouse Décor, Harvest, Rustic Handmade Pumpkins, Knit Yarn Pumpkin, Stuffed Pumpkin, Autumn

Crochet Pumpkins, Fall Home Decoration, Farmhouse Décor, Harvest, Rustic Handmade Pumpkins, Knit Yarn Pumpkin, Stuffed Pumpkin, Autumn

$10.00 242 9,389

CozyMtnCrochet

Halloween Bat, Ghost or Pumpkin Flat Zipper Coin Purse, AirPod Case, Credit Card Wallet, Earbud Pouch - New Color

Halloween Bat, Ghost or Pumpkin Flat Zipper Coin Purse, AirPod Case, Credit Card Wallet, Earbud Pouch - New Color

$13.99 211 2,180

NancyPKdesigns

Pumpkin Ring Box | Hinged Pumpkin Ring Box | Squash Ring Box | Gold Pumpkin Proposal Box

Pumpkin Ring Box | Hinged Pumpkin Ring Box | Squash Ring Box | Gold Pumpkin Proposal Box

$29.90 143 3,671

SuhzHome

ghost and pumpkin car mirror hanging, Crochet bat, new car gift, decorative pumpkins for Car, Halloween car decor,Mini Knit Pumpkins

ghost and pumpkin car mirror hanging, Crochet bat, new car gift, decorative pumpkins for Car, Halloween car decor,Mini Knit Pumpkins

$15.00 141 1,742

littlecrochetflower

Pie Marshmallow Mug Hat |  Tiered Tray | Lemon • Berry • Pumpkin • Blueberry • Cherry • Chocolate

Pie Marshmallow Mug Hat | Tiered Tray | Lemon • Berry • Pumpkin • Blueberry • Cherry • Chocolate

$14.00 74 1,072

TheCuriousCanary

Halloween Pumpkin Ghost Resin Cute 3D Cherry MX Keycap

Halloween Pumpkin Ghost Resin Cute 3D Cherry MX Keycap

$33.00 56 249

Keycapper

Pumpkin table runner /primitive pumpkin table runner /fall table runner / pumpkin decor / primitive fall decor

Pumpkin table runner /primitive pumpkin table runner /fall table runner / pumpkin decor / primitive fall decor

$38.00 35 1,002

gingerbreadcottagecr

Pumpkin Patch Wax Embed Set, Wax Embeds, Wax Pumpkins, Wax Leafs, Fall Wax Embeds, Autumn Wax Embeds

Pumpkin Patch Wax Embed Set, Wax Embeds, Wax Pumpkins, Wax Leafs, Fall Wax Embeds, Autumn Wax Embeds

$20.99 23 910

RealEmbedded

Microwavable Pumpkin Fall Bowl Cozy Large, Cozies, Hot Pad, Soup Bowl Cozy, Fabric Bowl Holder, Kitchen Coaster, Reversible, Quilted Cotton

Microwavable Pumpkin Fall Bowl Cozy Large, Cozies, Hot Pad, Soup Bowl Cozy, Fabric Bowl Holder, Kitchen Coaster, Reversible, Quilted Cotton

$8.31 22 1,319

JustSayItsVintage

Frequently Asked Questions About 'pumpkin'

'pumpkin' receives 1,000,000 monthly searches globally. That's substantial demand, but with 974,072 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

There are 974,072 Etsy listings competing for 'pumpkin'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'pumpkin' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'pumpkin' products range from $3 to $229. The median is $14 and the average is $20.69. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 49% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 37% of searches for 'pumpkin'. United Kingdom and European Union also show meaningful demand.

Since 'pumpkin' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'pumpkin' include 'halloween' and 'fall'.

The cost per click for 'pumpkin' is $1.19. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.

Keywords Related to 'pumpkin'

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