parfum

'parfum' receives 823,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from European Union.

There are 29,708 Etsy listings competing for 'parfum'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'parfum' has a keyword difficulty of 26/100 (easy). Combined with a median product price of $34.99, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'parfum' products range from $3.25 to $210. The median is $34.99 and the average is $52.72. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

European Union generates 45% of searches for 'parfum'. United States and United Kingdom also show meaningful demand.

Since 'parfum' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'parfum' include 'eau de parfum' and 'fragrance'.

The cost per click for 'parfum' is $0.82. High ad competition combined with a median product price of $34.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume rose 22% between June 2025 and May 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.