Keyword Overview Updated Aug 07, 2026

eau de parfum

'eau de parfum' is a highly searched keyword with 301,000 average monthly searches. It has moderate competition on Etsy with 16,931 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 23/100, 'eau de parfum' is relatively easy to rank for because the 301,000 monthly searches far outweigh the competition. Products in this category typically sell between $3.25 and $300, with most priced around $36.50. The estimated cost per click for 'eau de parfum' is $0.38 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

301,000

High volume

Competition

16,931

Medium competition

Cost Per Click

$0.38

High ad competition

Keyword Difficulty

23/100

Easy

'eau de parfum' Search Trend

MonthSearches
July 2025301,000
August 2025301,000
September 2025301,000
October 2025368,000
November 2025368,000
December 2025450,000
January 2026301,000
February 2026301,000
March 2026301,000
April 2026301,000
May 2026301,000
June 2026301,000

How Much Does 'eau de parfum' Cost on Etsy?

Under $10 28%
$10 – $25 11%
$25 – $50 24%
$50 – $100 22%
$100+ 15%

72 listings · USD

Search Volume by Country

301,000
USA 49,500
16%
EU 40,500
13%
OTHER 211,000
70%

Competition by Country

16,931
EU 8,192
48%
USA 5,427
32%
UK 948
6%
AUS 104
1%
OTHER 2,260
13%

How to Rank for 'eau de parfum' on Etsy

Target the Right Market

Search demand for 'eau de parfum' is strongest in United States (16%), but most competing listings come from sellers in European Union (48%). This gap suggests United States buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $36.50 with shipping options that appeal to United States buyers.

Price Competitively

The price range for 'eau de parfum' is unusually wide — from $3.25 up to $300. The median sits at $36.50, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (28% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 23/100, 'eau de parfum' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'eau de parfum' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'eau de parfum'

Top Etsy Listings for 'eau de parfum'

sample of 12 results

Frequently Asked Questions About 'eau de parfum'

'eau de parfum' receives 301,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 16,931 Etsy listings competing for 'eau de parfum'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from European Union sellers (48%), while demand is strongest in United States — a gap worth exploiting.

'eau de parfum' has a keyword difficulty of 23/100 (easy). Combined with a median product price of $36.50, this is a strong opportunity — low competition and a price point that supports healthy margins.

Prices for 'eau de parfum' products range from $3.25 to $300. The median is $36.50 and the average is $54.52. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

United States generates 16% of searches for 'eau de parfum'. Competition is centered in European Union instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Place 'eau de parfum' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'eau de parfum' include 'gift for her' and 'perfume'.

The cost per click for 'eau de parfum' is $0.38. High ad competition combined with a median product price of $36.50 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Search volume held steady between July 2025 and June 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around December 2025.

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