Keyword Overview

fragrance oils

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Monthly Search Volume

40,500

High volume

Competition

34,258

Medium competition

Cost Per Click

$0.93

High ad competition

Keyword Difficulty

34/100

Moderate

'fragrance oils' Search Trend

MonthSearches
April 202540,500
May 202540,500
June 202533,100
July 202533,100
August 202540,500
September 202540,500
October 202540,500
November 202540,500
December 202540,500
January 202640,500
February 202633,100
March 202633,100

Search Volume by Country

40,500
USA 14,800
37%
UK 4,400
11%
CAN 1,300
3%
AUS --
--
EU --
--
IND --
--
OTHER 20,000
49%

Competition by Country

34,258
USA 26,057
76%
UK 6,206
18%
CAN 1,359
4%
AUS 636
2%
EU --
--
IND --
--
OTHER 0
0%

How to Rank for 'fragrance oils' on Etsy

Target the Right Market

United States leads both search demand (37%) and competition (76%) for 'fragrance oils', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets.

Ranking Difficulty

With a difficulty score of 34/100, 'fragrance oils' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization Tips

'fragrance oils' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'fragrance oils'

Frequently Asked Questions About 'fragrance oils'

'fragrance oils' receives 40,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 31,618 Etsy listings competing for 'fragrance oils'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'fragrance oils' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 37% of searches for 'fragrance oils'. United Kingdom and Canada also show meaningful demand.

Since 'fragrance oils' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can.

The cost per click for 'fragrance oils' is $0.93. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between April 2025 and March 2026. Demand peaked around April 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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