fragrance oils

'fragrance oils' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

There are 31,404 Etsy listings competing for 'fragrance oils'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'fragrance oils' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'fragrance oils' products range from $1.95 to $187.56. The median is $10 and the average is $14.71. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 47% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 45% of searches for 'fragrance oils'. United Kingdom and Australia also show meaningful demand.

Since 'fragrance oils' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'fragrance oils' include 'essential oils' and 'candle making'.

The cost per click for 'fragrance oils' is $0.88. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between August 2025 and July 2026. Demand peaked around August 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.