Keyword overview Updated Aug 02, 2026

natural makeup

'natural makeup' is a highly searched keyword with 33,100 average monthly searches. It has moderate competition on Etsy with 25,226 listings targeting the keyword. Search interest dropped 33% between October 2025 and September 2026, so standing out with strong listings matters more than ever. With a keyword difficulty of 32/100, 'natural makeup' is relatively easy to rank for because the 33,100 monthly searches far outweigh the competition. Products in this category typically sell between $2.50 and $109, with most priced around $16. The estimated cost per click for 'natural makeup' is $3.30 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

33,100

High volume

Competition

25,226

Medium competition

Cost per click

$3.30

High ad competition

Keyword difficulty

32/100

Easy

'natural makeup' search trend

Monthly searches

Month	Searches
October 2025	40,500
November 2025	33,100
December 2025	40,500
January 2026	40,500
February 2026	27,100
March 2026	33,100
April 2026	33,100
May 2026	33,100
June 2026	27,100
July 2026	22,200
August 2026	27,100
September 2026	27,100

How much does 'natural makeup' cost on Etsy?

Under $10 29%

$10 – $25 43%

$25 – $50 25%

$50 – $100 1%

$100+ 1%

83 listings · USD

Search volume by country

33,100

USA 18,100

55%

OTHER 15,000

45%

Competition by country

25,226

USA 17,982

71%

UK 2,309

CAN 1,234

OTHER 3,701

15%

How to rank for 'natural makeup' on Etsy

Target the right market

United States leads both search demand (55%) and competition (71%) for 'natural makeup', but neither is overwhelmingly dominant.

Price competitively

The price range for 'natural makeup' is unusually wide — from $2.50 up to $109. The median sits at $16, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 43% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 32/100, 'natural makeup' is rated easy to rank for on Etsy. The moderate difficulty combined with a CPC of $3.30 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'natural makeup' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'organic makeup' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'natural makeup'

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Video Generator

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Top Etsy listings for 'natural makeup'

Sample of 12 results

Mineral Makeup Foundation Samples • Natural Makeup• Gluten Free Makeup • Vegan Makeup • Earth Mineral Cosmetics Brand

$3.00 5,553 19,604

EarthMakeup

Organic Lipstick, Natural Makeup, RougeTones, Nontoxic Lip and Cheek Color, Nourishing Moisturizing Lipstick

$8.50 2,353 45,086

BlinkingOwlAcres

Organic Lipstick, Natural Makeup, Earthy Tones, Nontoxic Lip and Cheek Color, Nourishing Moisturizing Lipstick

$8.50 848 14,010

BlinkingOwlAcres

$4.99 773 13,939

ZerraAndCo

WOOHOO Gold Eyeshadow- All Natural Makeup, Non Toxic- Vegan

$12.99 665 2,769

AddictiveCosmetics

Natural Makeup box with organic tinted TALLOW based makeup sticks, Contour Balms, cream blush

$14.00 546 10,101

NurtureGlowTallow

1901 Victorian Rose Cold Cream: Natural Makeup Remover, Moisturizer

$3.00 384 6,873

LitttleBits

Tallow Lip & Cheek Tint, Natural Makeup Tin, Multipurpose Balm

$10.99 243 2,430

MiracleCowTallow

$34.00 218 3,806

BeeYouOrganics

Organic Aker Fassi Lipstick All Natural Makeup Blush for a Radiant Glow Handcrafted Lip and Cheek Stain Gift for Her Beauty Routine

$30.00 217 5,231

maxculture

INFINITY Mineral Eye Shadow - Natural Makeup - Gluten Free Vegan Eye Color

$2.50 202 1,024

LittleStuff4u

Gentle Natural Makeup Remover for Oily, Sensitive, Combination & Dry Skin - Fragrance Free, Unscented Make Up Remover

$8.00 192 3,221

SkinCraftOrganics

Frequently asked questions about 'natural makeup'

How much search demand does 'natural makeup' get?

'natural makeup' receives 33,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

How saturated is the market for 'natural makeup'?

There are 25,226 Etsy listings competing for 'natural makeup'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'natural makeup' worth targeting for my Etsy shop?

'natural makeup' has a keyword difficulty of 32/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'natural makeup' products?

Prices for 'natural makeup' products range from $2.50 to $109. The median is $16 and the average is $19.62. 43% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for 'natural makeup'?

United States generates 55% of searches for 'natural makeup'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'natural makeup'?

Since 'natural makeup' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside 'natural makeup' include 'organic makeup' and 'mineral makeup'.

How commercially valuable is 'natural makeup'?

The cost per click for 'natural makeup' is $3.30. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is 'natural makeup' seasonal or trending?

Search volume dropped 33% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'natural makeup'

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