tallow

'tallow' receives 201,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 14,920 Etsy listings competing for 'tallow'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'tallow' has a keyword difficulty of 23/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'tallow' products range from $2 to $72. The median is $13 and the average is $17.52. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 49% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 37% of searches for 'tallow'.

Since 'tallow' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'tallow' include 'grass fed tallow' and 'whipped tallow'.

The cost per click for 'tallow' is $1.84. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 55% between October 2025 and September 2026. Demand peaked around October 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.