día de los muertos
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Monthly Search Volume
823,000
Competition
60,731
Cost Per Click
$1.10
Keyword Difficulty
34/100
Moderate
'día de los muertos' Search Trend
| Month | Searches |
|---|---|
| August 2025 | 246,000 |
| September 2025 | 673,000 |
| October 2025 | 2,240,000 |
| November 2025 | 5,000,000 |
| December 2025 | 201,000 |
| January 2026 | 165,000 |
| February 2026 | 165,000 |
| March 2026 | 165,000 |
| April 2026 | 165,000 |
| May 2026 | 201,000 |
| June 2026 | 135,000 |
| July 2026 | 135,000 |
Search Volume by Country
823,000Competition by Country
60,731How to Rank for 'día de los muertos' on Etsy
Target the Right Market
United States leads both search demand (30%) and competition (80%) for 'día de los muertos', but neither is overwhelmingly dominant.
Ranking Difficulty
With a difficulty score of 34/100, 'día de los muertos' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.10 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
At 4 words, 'día de los muertos' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'día de los muertos'
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Listing Studio
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Video Generator
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Frequently Asked Questions About 'día de los muertos'
'día de los muertos' receives 823,000 monthly searches globally. That's substantial demand, but with 60,731 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
There are 60,731 Etsy listings competing for 'día de los muertos'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'día de los muertos' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
United States generates 30% of searches for 'día de los muertos'.
Place 'día de los muertos' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal.
The cost per click for 'día de los muertos' is $1.10. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Search volume dropped 45% between August 2025 and July 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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