día de los muertos
'día de los muertos' is a highly searched keyword with 823,000 average monthly searches. It has heavy competition on Etsy with 67,002 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 34/100, ranking for 'día de los muertos' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $495, with most priced around $21.57. The estimated cost per click for 'día de los muertos' is $1.32 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.
Monthly search volume
823,000
Competition
67,002
Cost per click
$1.32
Keyword difficulty
34/100
Moderate
'día de los muertos' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 673,000 |
| October 2025 | 2,240,000 |
| November 2025 | 5,000,000 |
| December 2025 | 201,000 |
| January 2026 | 165,000 |
| February 2026 | 165,000 |
| March 2026 | 165,000 |
| April 2026 | 165,000 |
| May 2026 | 201,000 |
| June 2026 | 135,000 |
| July 2026 | 135,000 |
| August 2026 | 246,000 |
How much does 'día de los muertos' cost on Etsy?
90 listings · USD
Search volume by country
823,000Competition by country
67,002How to rank for 'día de los muertos' on Etsy
Target the right market
United States leads both search demand (30%) and competition (73%) for 'día de los muertos', but neither is overwhelmingly dominant.
Price competitively
The price range for 'día de los muertos' is unusually wide — from $1.99 up to $495. The median sits at $21.57, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 34/100, 'día de los muertos' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.32 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization tips
At 4 words, 'día de los muertos' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'día de los muertos'
Generate Tags
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Open toolGenerate Titles
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Open toolListing Studio
Create a complete, optimized Etsy listing around 'día de los muertos' from scratch
Open toolVideo Generator
Turn your 'día de los muertos' product photos into a listing video
Open toolTop Etsy listings for 'día de los muertos'
Sample of 12 results
Día de los Muertos Candle Wrap Template, Sugar Skull Design (Canva Editable, PDF)
StellaDesignsDIY
Día de los Muertos Candle Label Template, Sugar Skull Decor (Canva Editable, PDF)
ChicCustomCraft
Marigold Soy Candle, Día de los Muertos Ofrenda, Cempasúchil Memorial Gift, Bergamot Sandalwood Scent
LiveInJoyCandleCo
Dia de los Muertos 3D paper doll decoration - set of 3, Printable La Catrina PDF templates for hand cutting, Cricut files
ThePaperHeartDesign
Wooden Monarch Butterfly Decor - Dia De Los Muertos Decor For Ofrenda
thepetzshop
El Catrín Art Print: Día de los Muertos Matador Decor
YeCuriosityShoppe
Spanish Classroom Posters Día de los Muertos Halloween Bundle | Cielito Lindo Folk Art Set Terracotta Cream | Hispanic Heritage Wall Decor
CloudandClassroomCo
La Catrina Woven Blanket: Dia de los Muertos Decor, Day of the Dead Wall Hanging, Mexican Folk Art, Calavera Gift Sugar Skull Tapestry
SamuelJohnGiftsShop
Day of the Dead German Shepherd Alsatian Portrait | Digital Dog Art with Sugar Skull Design | Halloween or Día de los Muertos Gift
PumagirlDigital
Dia De los Muertos 3 oz Shot glasses, tequila shot glasses, Dia De los Muertos, Dia de los muertos Tequileros
TalaveraLove
Day of the Dead Memorial, Dia de los Muertos Ofrenda, Personalized Memorial Frame, Memorial Photo Frame, Ofrenda Decor, Remembrance Gift
simplycraftycustoms
Dia de los Muertos Custom Candle, Personalized Day of the Dead Candle with Photo, Custom Ofrenda Memorial Candle, Día de Muertos Gift
ARGemstar
Frequently asked questions about 'día de los muertos'
How much search demand does 'día de los muertos' get?
'día de los muertos' receives 823,000 monthly searches globally. That's substantial demand, but with 67,002 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'día de los muertos'?
There are 67,002 Etsy listings competing for 'día de los muertos'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'día de los muertos' worth targeting for my Etsy shop?
'día de los muertos' has a keyword difficulty of 34/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
What should I charge for 'día de los muertos' products?
Prices for 'día de los muertos' products range from $1.99 to $495. The median is $21.57 and the average is $41.18. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'día de los muertos'?
United States generates 30% of searches for 'día de los muertos'.
How do I get my listing to rank for 'día de los muertos'?
Place 'día de los muertos' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'día de los muertos' include 'dia de los muertos' and 'day of the dead'.
How commercially valuable is 'día de los muertos'?
The cost per click for 'día de los muertos' is $1.32. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.
Is 'día de los muertos' seasonal or trending?
Search volume dropped 63% between September 2025 and August 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords related to 'día de los muertos'
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