born this way

'born this way' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 2,313 Etsy listings competing for 'born this way'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'born this way' has a keyword difficulty of 13/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

Prices for 'born this way' products range from $0.99 to $349. The median is $19.19 and the average is $28.71. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 38% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

United States generates 20% of searches for 'born this way'.

Place 'born this way' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'born this way' include 'lady gaga' and 'pride'.

The cost per click for 'born this way' is $0.40. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume dropped 33% between April 2025 and March 2026. Demand peaked around May 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.