ruler
'ruler' is a highly searched keyword with 673,000 average monthly searches. It has moderate competition on Etsy with 32,783 listings targeting the keyword. Search demand held steady between June 2025 and May 2026 with no major seasonal swings. With a keyword difficulty of 27/100, 'ruler' is relatively easy to rank for because the 673,000 monthly searches far outweigh the competition. Products in this category typically sell between $1.61 and $555, with most priced around $17.96. The estimated cost per click for 'ruler' is $0.47 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
673,000
Competition
32,783
Cost Per Click
$0.47
Keyword Difficulty
27/100
Easy
'ruler' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 673,000 |
| July 2025 | 673,000 |
| August 2025 | 673,000 |
| September 2025 | 823,000 |
| October 2025 | 823,000 |
| November 2025 | 673,000 |
| December 2025 | 673,000 |
| January 2026 | 673,000 |
| February 2026 | 673,000 |
| March 2026 | 673,000 |
| April 2026 | 673,000 |
| May 2026 | 673,000 |
How Much Does 'ruler' Cost on Etsy?
72 listings · USD
Search Volume by Country
673,000Competition by Country
32,783How to Rank for 'ruler' on Etsy
Target the Right Market
United States leads both search demand (37%) and competition (63%) for 'ruler', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'ruler' is unusually wide — from $1.61 up to $555. The median sits at $17.96, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (38% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 27/100, 'ruler' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'ruler' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'baby shower gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'ruler'
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Listing Studio
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Video Generator
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Top Etsy Listings for 'ruler'
sample of 12 results
Engraved Growth Chart, Wooden Ruler, Solid Wood Height Board for Kids and Family, Minimalist Nursery Decor, Modern Keepsake Measuring Stick
halfpintinkstudio
Vinyl Markers for Kids Growth Chart Ruler - Back40Life (K-080B)
Back40life
Personalised Wooden Height Chart Ruler | Handmade Family Growth Tracker
RealRulerCo
Personalized Wooden Kids Growth Chart - Height Ruler for Boys Girls Size Measuring Stick Family Name - Custom Ruler Gift Children GC-NTT-3P
Back40life
Vintage Sewing Pattern Template & Scale Rulers 1930s French Tap Pants in Any Size- PLUS Size Included- 612 -INSTANT DOWNLOAD-
Mrsdepew
Vertical Ruler Storage Holder | Quilting, Architecture, Drafting | SKADIS or 1/4" Pegboard | Sets of 2, Gift for Crafter, Sewing Present
LignumAndLight
Personalized Fish Ruler for Fathers Day Gift From Kids, Fishing Gift for Dad, Funny Fish Ruler for Dad Gift for Grandpa, Fishing Buddy Gift
lalalagiftland
Growth chart ruler decal, rule of evolution sticker, kids growth chart, growth chart decor, growth ruler, kids decor, ruler decal
SimsTheVinylMaker
Personalized Giraffe Growth Chart: Wooden Height Ruler, Nursery Decor
KingKraftCo
Personalised 6ft Family Ruler Canvas Height Chart- Kid's growth chart - 1st Birthday gift - Family Gift - Housewarming gift
PEPPERPRINTSHOP
Little Rulers - Stitch Markers (set of 6)
aneedlerunsthroughit
Lineal mit Lesehilfe aus Holz | Leselineal Einschulung | Geschenk Schulanfang | personalisiert | Lesehilfe für Kinder
ClarasDreamworld
Frequently Asked Questions About 'ruler'
'ruler' receives 673,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.
There are 32,783 Etsy listings competing for 'ruler'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.
'ruler' has a keyword difficulty of 27/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.
Prices for 'ruler' products range from $1.61 to $555. The median is $17.96 and the average is $37.31. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. 38% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.
United States generates 37% of searches for 'ruler'. United Kingdom and European Union also show meaningful demand.
Since 'ruler' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'ruler' include 'baby shower gift' and 'growth chart'.
The cost per click for 'ruler' is $0.47. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around September 2025.
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