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Keyword overview Updated Oct 06, 2026

lgbt

'lgbt' is a highly searched keyword with 450,000 average monthly searches. It has heavy competition on Etsy with 123,408 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 39/100, ranking for 'lgbt' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $2.69 and $190, with most priced around $19.99. The estimated cost per click for 'lgbt' is $2.70 and the ad market has low competition, meaning not many advertisers are using paid ads to target this keyword.

Monthly search volume

450,000

High volume

Competition

148,573

High competition

Cost per click

$2.70

Low ad competition

Keyword difficulty

39/100

Moderate

'lgbt' search trend

Monthly searches

MonthSearches
September 2025450,000
October 2025450,000
November 2025673,000
December 2025823,000
January 2026550,000
February 2026450,000
March 2026368,000
April 2026368,000
May 2026368,000
June 2026450,000
July 2026368,000
August 2026301,000

How much does 'lgbt' cost on Etsy?

Under $10 19%
$10 – $25 46%
$25 – $50 32%
$50 – $100 1%
$100+ 1%

69 listings · USD

Search volume by country

450,000
USA 110,000
24%
EU 74,000
16%
CAN 9,900
2%
UK 8,100
2%
AUS 2,400
1%
OTHER 245,600
55%

Competition by country

148,573
USA 105,459
71%
UK 21,754
15%
EU 11,913
8%
CAN 6,843
5%
AUS 2,428
2%
IND 176
0%
OTHER 0
0%

How to rank for 'lgbt' on Etsy

Target the right market

United States leads both search demand (24%) and competition (71%) for 'lgbt', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.

Price competitively

The price range for 'lgbt' is unusually wide — from $2.69 up to $190. The median sits at $19.99, which is a better benchmark than the average since the spread is so large. The $10 – $25 range dominates at 46% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 39/100, 'lgbt' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $2.70 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization tips

'lgbt' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'pride' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'lgbt'

Top Etsy listings for 'lgbt'

Sample of 12 results

Frequently asked questions about 'lgbt'

How much search demand does 'lgbt' get?

'lgbt' receives 450,000 monthly searches globally. That's substantial demand, but with 123,408 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.

How saturated is the market for 'lgbt'?

There are 123,408 Etsy listings competing for 'lgbt'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

Is 'lgbt' worth targeting for my Etsy shop?

'lgbt' has a keyword difficulty of 39/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for 'lgbt' products?

Prices for 'lgbt' products range from $2.69 to $190. The median is $19.99 and the average is $22.52. 46% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

Which countries have the most demand for 'lgbt'?

United States generates 24% of searches for 'lgbt'. European Union and Canada also show meaningful demand.

How do I get my listing to rank for 'lgbt'?

Since 'lgbt' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'lgbt' include 'pride' and 'rainbow'.

How commercially valuable is 'lgbt'?

The cost per click for 'lgbt' is $2.70. Lower ad spend doesn't necessarily mean low value. It can indicate a niche where buyers are fewer but more targeted, or a market where organic results capture most clicks.

Is 'lgbt' seasonal or trending?

Search volume dropped 33% between September 2025 and August 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

Keywords related to 'lgbt'

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