Keyword overview Updated Sep 15, 2026

billfold

'billfold' is a highly searched keyword with 9,900 average monthly searches. It has moderate competition on Etsy with 5,935 listings targeting the keyword. Search demand held steady between October 2025 and September 2026 with no major seasonal swings. With a keyword difficulty of 28/100, 'billfold' is relatively easy to rank for because the 9,900 monthly searches far outweigh the competition. Products in this category typically sell between $3.75 and $275, with most priced around $40. The estimated cost per click for 'billfold' is $1.09 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

9,900

High volume

Competition

5,935

Medium competition

Cost per click

$1.09

High ad competition

Keyword difficulty

28/100

Easy

'billfold' search trend

Monthly searches

Month	Searches
October 2025	9,900
November 2025	9,900
December 2025	9,900
January 2026	9,900
February 2026	8,100
March 2026	9,900
April 2026	9,900
May 2026	9,900
June 2026	8,100
July 2026	8,100
August 2026	8,100
September 2026	9,900

How much does 'billfold' cost on Etsy?

Under $10 5%

$10 – $25 28%

$25 – $50 27%

$50 – $100 19%

$100+ 21%

85 listings · USD

Search volume by country

9,900

USA 5,400

55%

OTHER 4,500

45%

Competition by country

5,935

USA 4,535

76%

OTHER 1,400

24%

How to rank for 'billfold' on Etsy

Target the right market

United States leads both search demand (55%) and competition (76%) for 'billfold', but neither is overwhelmingly dominant.

Price competitively

The price range for 'billfold' is unusually wide — from $3.75 up to $275. The median sits at $40, which is a better benchmark than the average since the spread is so large. The most populated bracket is $10 – $25 (28% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 28/100, 'billfold' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization tips

'billfold' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'wallet' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for 'billfold'

Generate Tags

Find the best tags to pair with 'billfold' based on real Etsy search data

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Generate Titles

Build a click-worthy listing title that includes 'billfold' in the right position

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Listing Studio

Create a complete, optimized Etsy listing around 'billfold' from scratch

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Video Generator

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Top Etsy listings for 'billfold'

Sample of 12 results

Jet Age Racing Stripe Billfold Wallet – Handmade Vegan Leather

$36.00 865 18,739

couchguitarstraps

Personalized Mens Leather Billfold Wallet with Money Clip: Anniversary Gift for Him

$47.45 336 12,844

OxAndBirch

Custom Leather Billfold | Italian Leather Wallet | Handcrafted Wallet | Hand Stitched Billfold

$175.00 325 28,743

MisterBsLeatherworks

Leather Bifold Billfold Chain Wallet Biker Wallet (Black/Brass)

$145.00 254 17,218

CultClassicLeather

Italian Full-Grain Billfold Wallet with Hidden Pocket for AirTag

€100.00 189 12,453

GeometricGoods

Handmade Hemp Trifold Wallet: Natural Fiber Billfold with Coin Case

€15.00 176 8,542

KOSELI2020

Handmade Copper Money Clip Hammered Distressed Billfold Patina Antique Personalised Men's Gift Dad Husband Birthday Gift Christmas Best Man

£31.54 148 3,767

HarrisonBond

AirTag Wallet | Italian Leather Billfold 2.1, Full-Grain Leather

$109.90 106 2,651

GeometricGoodsUS

Classic Leather Billfold Patterns [DIGITAL DOWNLOAD]

$15.00 99 2,600

ElktracksStudio

Custom Crocodile & Ostrich Leg Billfold

$275.00 83 4,895

BenchBuilt

Personalized Long Leather Wallet: Full Grain Billfold, Card Storage

$35.73 77 7,053

WestshopGifts

Handmade Italian Leather Billfold Wallet: Free Engraving, Slim Design

$139.00 59 3,266

KBrosLeather

Frequently asked questions about 'billfold'

How much search demand does 'billfold' get?

'billfold' receives 9,900 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (55%) comes from United States.

How saturated is the market for 'billfold'?

There are 5,935 Etsy listings competing for 'billfold'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

Is 'billfold' worth targeting for my Etsy shop?

'billfold' has a keyword difficulty of 28/100 (easy). Combined with a median product price of $40, this is a strong opportunity — low competition and a price point that supports healthy margins.

What should I charge for 'billfold' products?

Prices for 'billfold' products range from $3.75 to $275. The median is $40 and the average is $64.71. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay.

Which countries have the most demand for 'billfold'?

United States generates 55% of searches for 'billfold'. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for 'billfold'?

Since 'billfold' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'billfold' include 'wallet' and 'leather wallet'.

How commercially valuable is 'billfold'?

The cost per click for 'billfold' is $1.09. High ad competition combined with a median product price of $40 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.

Is 'billfold' seasonal or trending?

Search volume held steady between October 2025 and September 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around October 2025.

Keywords related to 'billfold'

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