leather wallet
'leather wallet' is a highly searched keyword with 60,500 average monthly searches. It has heavy competition on Etsy with 180,271 listings targeting the keyword. In the past year, search interest peaked in November 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 48/100, ranking for 'leather wallet' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3 and $197.50, with most priced around $49.99. The estimated cost per click for 'leather wallet' is $1.16 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
60,500
Competition
180,271
Cost Per Click
$1.16
Keyword Difficulty
48/100
Moderate
'leather wallet' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 49,500 |
| July 2025 | 49,500 |
| August 2025 | 60,500 |
| September 2025 | 60,500 |
| October 2025 | 60,500 |
| November 2025 | 90,500 |
| December 2025 | 90,500 |
| January 2026 | 60,500 |
| February 2026 | 49,500 |
| March 2026 | 60,500 |
| April 2026 | 49,500 |
| May 2026 | 49,500 |
How Much Does 'leather wallet' Cost on Etsy?
69 listings · USD
Search Volume by Country
60,500Competition by Country
180,271How to Rank for 'leather wallet' on Etsy
Target the Right Market
United States leads both search demand (45%) and competition (45%) for 'leather wallet', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price Competitively
The price range for 'leather wallet' is unusually wide — from $3 up to $197.50. The median sits at $49.99, which is a better benchmark than the average since the spread is so large. The $25 – $50 range dominates at 41% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 48/100, 'leather wallet' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.16 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.
Optimization Tips
'leather wallet' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'personalized wallet' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'leather wallet'
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Top Etsy Listings for 'leather wallet'
sample of 12 results
Personalised Men's Wallet, Genuine Soft Black Leather Wallet, Personalized Engraved Father's Day Gift for Him, Boyfriend, Dad, Husband
Walletree
Minimalist leather wallet for men, card holder for women, slim wallet, men's wallet, women's wallet, Classic Brown coin purse, perfect gift
CrazyHorseCraftCom
Personalized Leather Wallet Engraving Birthday Gift for Him Custom Photo Wallet Gift For Dad, Husband, Boyfriend Your Text Or Logo
PeraLeatherArt
Personalized Leather Wallet, Minimalist Wallet, Leather Bifold Wallet, Distressed Leather Slim Bifold Wallet, Fathers Day Gift
YoakumLeather
Custom Leather Wallet for Men - RFID Bifold Wallet with Optional Coin Pouch & Removable ID Flap - Personalized - Gift for Him, Dad, Husband
TheLeatherExpert
Personalized Photo Mens Leather Wallet, Engraved Name Bifold Wallet, Anniversary Birthday Gift for Him, Father's Day Gifts for Dad Husband
CaratTrove
Bat ID Wallet - Personalized Leather Wallet for Men Unique Gift for Him Anniversary Birthday Valentine's Day for Husband Boyfriend Father
HEROSID
Personalized Leather Wallet Engraved RFID Men Wallet, Custom Fathers Day Bifold Gift for Dad Husband Boyfriend Him Anniversary Birthday Gift
CoolandtrendyDesign
Personalized Gamer Monogram Gift, Leather Wallet Men, Best Gamer Gift, Game Lover Gift, Birthday Gift, Anniversary Gift, Fathers Day Gift
EnvaBagStore
Personalized Firefighter Wallet Gift, Firefighter Dad Wallet Gift, Engraved Leather Wallet, Fire Crew Monogram Gift, Valentines Fireman Gift
EnvaBagStore
2025 Graduation Gift Personalized Leather Wallet Graduate Gift for Him High School College Graduate PhD Bachelor Gift for Sons Graduation
PeraLeatherArt
Euro Leather Wallet Pattern: Slim Bifold with Pen Slot (PDF, SVG, DXF Digital Download)
svachikleather
Frequently Asked Questions About 'leather wallet'
'leather wallet' receives 60,500 monthly searches globally. That's substantial demand, but with 180,271 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (45%) comes from United States.
There are 180,271 Etsy listings competing for 'leather wallet'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'leather wallet' has a keyword difficulty of 48/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'leather wallet' products range from $3 to $197.50. The median is $49.99 and the average is $56.78. 41% of listings fall in the $25 – $50 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 45% of searches for 'leather wallet'. United Kingdom and Australia also show meaningful demand.
Since 'leather wallet' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'leather wallet' include 'personalized wallet' and 'mens leather wallet'.
The cost per click for 'leather wallet' is $1.16. High ad competition combined with a median product price of $49.99 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume held steady between June 2025 and May 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.
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