wallet
'wallet' is a highly searched keyword with 1,220,000 average monthly searches. It has heavy competition on Etsy with 358,989 listings targeting the keyword. Search interest rose 23% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 44/100, ranking for 'wallet' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1 and $250, with most priced around $38. The estimated cost per click for 'wallet' is $0.93 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
1,220,000
Competition
358,989
Cost per click
$0.93
Keyword difficulty
44/100
Moderate
'wallet' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 1,220,000 |
| October 2025 | 1,220,000 |
| November 2025 | 1,500,000 |
| December 2025 | 1,500,000 |
| January 2026 | 1,220,000 |
| February 2026 | 1,220,000 |
| March 2026 | 1,220,000 |
| April 2026 | 1,220,000 |
| May 2026 | 1,220,000 |
| June 2026 | 1,220,000 |
| July 2026 | 1,220,000 |
| August 2026 | 1,500,000 |
How much does 'wallet' cost on Etsy?
44 listings · USD
Search volume by country
1,220,000Competition by country
358,989How to rank for 'wallet' on Etsy
Target the right market
United States leads both search demand (30%) and competition (51%) for 'wallet', but neither is overwhelmingly dominant. European Union and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price competitively
The price range for 'wallet' is unusually wide — from $1 up to $250. The median sits at $38, which is a better benchmark than the average since the spread is so large. The most populated bracket is $25 – $50 (34% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking difficulty
With a difficulty score of 44/100, 'wallet' is rated moderate to rank for on Etsy. Given the moderate difficulty and a median product price of $38, each ranking improvement has real revenue impact. Fill all 13 tags, lead your title with this keyword, and ensure your photos meet Etsy's quality recommendations.
Optimization tips
'wallet' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'leather wallet' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'wallet'
Generate Tags
Find the best tags to pair with 'wallet' based on real Etsy search data
Open toolGenerate Titles
Build a click-worthy listing title that includes 'wallet' in the right position
Open toolListing Studio
Create a complete, optimized Etsy listing around 'wallet' from scratch
Open toolVideo Generator
Turn your 'wallet' product photos into a listing video
Open toolTop Etsy listings for 'wallet'
Sample of 12 results
Skull Illustration - Handmade Leather Bifold Wallet
backerton
Pirate Ship - Handmade Leather Bifold Wallet
backerton
Floral Cork Bifold Wallet - Snap Closure Card Holder
CorkAccessories
Mini Täschchen mit Blumenmuster / Portemonnaie, Etui
FeinesKleinesBerlin
Hemp Wallet Bi Fold Velcro 100% Hemp Zipper Pocket Tie Dye Peace Mushroom Handmade Men's Women's Gift Gifts FAST SHIPPING!
CharmingEleganceCo
PERSONALISED TAN PURSE Zip around wallet Camel Tan Vegan Leather, Gold Zip Gifts for Her, monogram custom initials in gold or silver
madebykcandco
Vintage Kimono Fabric Coin Purse: Recycled Japanese Mini Wallet
SophieSilks
Handcrafted Leather Tri-Fold Wallet, makeup bags, Large Passport Holder
UrbanArtisanBoutique
PERSONALISED VEGAN PURSE Black Zip around wallet, Gifts for Her, monogram custom initial in gold or silver
madebykcandco
Leather wallet handmade horse. men wallet. Monogram Mens. gif for him
ColoresdeMexicoMX
Geldbörse Damen mittelgroß in Silber - Schmales Portemonnaie mit Münzfach - Nachhaltiges Geschenk für Sie - Handarbeit aus Deutschland
ANDERSUNDKOMISCH
handgefertigte orientalische Geldbörse Geldbeutel Münztasche Tasche Portemonnaie Boho Wallet Clutch Leder Stoff Perser
Budawi
Frequently asked questions about 'wallet'
How much search demand does 'wallet' get?
'wallet' receives 1,220,000 monthly searches globally. That's substantial demand, but with 358,989 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility.
How saturated is the market for 'wallet'?
There are 358,989 Etsy listings competing for 'wallet'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
Is 'wallet' worth targeting for my Etsy shop?
'wallet' has a keyword difficulty of 44/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
What should I charge for 'wallet' products?
Prices for 'wallet' products range from $1 to $250. The median is $38 and the average is $60.78. The gap between average and median tells you there are outliers pulling the average up — the median is a more reliable benchmark for what most buyers actually pay. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
Which countries have the most demand for 'wallet'?
United States generates 30% of searches for 'wallet'. European Union and United Kingdom also show meaningful demand.
How do I get my listing to rank for 'wallet'?
Since 'wallet' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'wallet' include 'leather wallet' and 'geldbörse'.
How commercially valuable is 'wallet'?
The cost per click for 'wallet' is $0.93. High ad competition combined with a median product price of $38 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'wallet' seasonal or trending?
Search volume rose 23% between September 2025 and August 2026. A 23% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around November 2025.
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