Keyword Overview

bath salts

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Monthly Search Volume

90,500

High volume

Competition

23,922

Medium competition

Cost Per Click

$1.15

High ad competition

Keyword Difficulty

29/100

Easy

'bath salts' Search Trend

MonthSearches
July 202590,500
August 202590,500
September 202590,500
October 202590,500
November 2025110,000
December 2025110,000
January 202690,500
February 202690,500
March 202690,500
April 202690,500
May 202690,500
June 202674,000

Search Volume by Country

90,500
USA 40,500
45%
UK 9,900
11%
CAN 4,400
5%
EU 4,400
5%
OTHER 31,300
35%

Competition by Country

23,922
USA 18,021
75%
UK 3,290
14%
EU 985
4%
CAN 943
4%
AUS 683
3%
OTHER 0
0%

How to Rank for 'bath salts' on Etsy

Target the Right Market

United States leads both search demand (45%) and competition (75%) for 'bath salts', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Ranking Difficulty

With a difficulty score of 29/100, 'bath salts' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

'bath salts' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — like materials, style, or use case — so Etsy can match you with buyers who have clearer intent. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'bath salts'

Frequently Asked Questions About 'bath salts'

'bath salts' receives 90,500 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (45%) comes from United States.

There are 23,892 Etsy listings competing for 'bath salts'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers.

'bath salts' has a keyword difficulty of 29/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 45% of searches for 'bath salts'. United Kingdom and Canada also show meaningful demand.

Since 'bath salts' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'bath salts' is $1.15. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 18% between July 2025 and June 2026. Demand peaked around November 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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