Keyword Overview Updated Apr 22, 2026

mothers day gift

'mothers day gift' is a highly searched keyword with 1,220,000 average monthly searches. It has heavy competition on Etsy with 3,691,344 listings targeting the keyword. In the past year, search interest peaked in May 2026 — timing your listings around that window can give you an edge. With a keyword difficulty of 50/100, ranking for 'mothers day gift' is achievable but competitive — competition and search volume are relatively balanced. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $1.99 and $126, with most priced around $21.99. The estimated cost per click for 'mothers day gift' is $1.17 and the ad market has medium competition, meaning a moderate number of advertisers are using paid ads to target this keyword.

Monthly Search Volume

1,220,000

High volume

Competition

3,691,344

High competition

Cost Per Click

$1.17

Medium ad competition

Keyword Difficulty

50/100

Moderate

'mothers day gift' Search Trend

MonthSearches
July 2025165,000
August 2025135,000
September 2025135,000
October 2025135,000
November 2025110,000
December 2025110,000
January 2026301,000
February 2026550,000
March 20262,740,000
April 20264,090,000
May 20266,120,000
June 2026246,000

How Much Does 'mothers day gift' Cost on Etsy?

Under $10 33%
$10 – $25 23%
$25 – $50 28%
$50 – $100 13%
$100+ 3%

75 listings · USD

Search Volume by Country

1,220,000
USA 673,000
55%
IND 201,000
16%
CAN 110,000
9%
UK 90,500
7%
AUS 74,000
6%
EU 5,400
0%
OTHER 66,100
5%

Competition by Country

3,691,344
USA 2,432,703
66%
UK 366,245
10%
EU 305,700
8%
CAN 108,068
3%
IND 106,729
3%
AUS 49,465
1%
OTHER 322,434
9%

How to Rank for 'mothers day gift' on Etsy

Target the Right Market

United States leads both search demand (55%) and competition (66%) for 'mothers day gift', but neither is overwhelmingly dominant. India and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 6 tracked markets, this keyword has genuine international appeal.

Price Competitively

The price range for 'mothers day gift' is unusually wide — from $1.99 up to $126. The median sits at $21.99, which is a better benchmark than the average since the spread is so large. The most populated bracket is Under $10 (33% of listings). This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 50/100, 'mothers day gift' is rated moderate to rank for on Etsy. The moderate difficulty combined with a CPC of $1.17 suggests this keyword attracts serious buyers. Invest in listing quality — the payoff per conversion justifies the effort.

Optimization Tips

At 3 words, 'mothers day gift' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'mothers day gift'

Top Etsy Listings for 'mothers day gift'

sample of 12 results
Custom Portrait for Mom and Dad, Family Portrait from Photo, Mother/Father's Day Gift, Nanny Gift, 1st Mothers Day, Gift from Daughter

Custom Portrait for Mom and Dad, Family Portrait from Photo, Mother/Father's Day Gift, Nanny Gift, 1st Mothers Day, Gift from Daughter

A$20.50 7,914 264,518

CustomYourMoment

Mother's Day Fridge Photo Magnet | Fridge Magnet | Mother's Day Gift | Mom Gift | Gift for Grandma | Gift for Mom | Photo Frame

Mother's Day Fridge Photo Magnet | Fridge Magnet | Mother's Day Gift | Mom Gift | Gift for Grandma | Gift for Mom | Photo Frame

$25.00 5,817 99,049

TheEtchedWildflower

Funny Mother's Day Card - Dad is my (or our) favorite - Card for Mom Sarcastic Mother's Day Gift - First Mother's Day from kids from son

Funny Mother's Day Card - Dad is my (or our) favorite - Card for Mom Sarcastic Mother's Day Gift - First Mother's Day from kids from son

$6.00 2,578 178,994

FINCHandHARE

Mothers Day gift Mama nana Gigi Mimi grandma gram Nani custom grandkids name magnet decoration retro floral personalized kids name wife gift

Mothers Day gift Mama nana Gigi Mimi grandma gram Nani custom grandkids name magnet decoration retro floral personalized kids name wife gift

$5.99 915 25,073

Stickerfairyco

Hug In A Box, Mother's Day gift box, Gift for Mom, Mothers day box, Encouragement Gift, Hygge Gift Box, Cozy Care Package, Self Care Basket

Hug In A Box, Mother's Day gift box, Gift for Mom, Mothers day box, Encouragement Gift, Hygge Gift Box, Cozy Care Package, Self Care Basket

$29.00 793 39,211

NorMorGifts

Mother's Day Handprint Sign - Personalized Mother's Day Gift - Gifts for Mom - Gifts for Grandma - Mother's Day Gifts - Handprint Gifts

Mother's Day Handprint Sign - Personalized Mother's Day Gift - Gifts for Mom - Gifts for Grandma - Mother's Day Gifts - Handprint Gifts

$24.99 757 23,177

PlainDesigns

Personalized Garden Stone for Mom, Mothers Day Gifts for Mom, Grandma Garden Stone, Grandmas Garden Gifts, Birth Flower Mom Gifts from Kids

Personalized Garden Stone for Mom, Mothers Day Gifts for Mom, Grandma Garden Stone, Grandmas Garden Gifts, Birth Flower Mom Gifts from Kids

$23.90 701 21,048

MiraGiftsWorld

Personalized Boy Mama Sweatshirt With Kid Names, Mothers Day Gift Form Om, Baby Announcement, Expecting Mom Gift, Custom Mama Sweater

Personalized Boy Mama Sweatshirt With Kid Names, Mothers Day Gift Form Om, Baby Announcement, Expecting Mom Gift, Custom Mama Sweater

$37.98 660 34,811

EliteApparelFashion

Mother's Day Gift for Mom — Custom Mom and Kids Portrait Print | Personalized Family Illustration | Mom Children Art Print | Gift from Kids

Mother's Day Gift for Mom — Custom Mom and Kids Portrait Print | Personalized Family Illustration | Mom Children Art Print | Gift from Kids

$30.00 628 31,131

MelsysIllustrations

Mothers Day Gift for Mom, Personalized Flower Pot Grandmas Garden Gift for Grandma, Birth Flower Mom Gifts from Daughter, Mothers Day Gifts

Mothers Day Gift for Mom, Personalized Flower Pot Grandmas Garden Gift for Grandma, Birth Flower Mom Gifts from Daughter, Mothers Day Gifts

$17.08 605 33,611

MiraGiftsWorld

Mothers Day Gift Set, Cozy Gift Box for Mom, Custom Mom Gift, Gift Basket for Mom, Gift Set for Women

Mothers Day Gift Set, Cozy Gift Box for Mom, Custom Mom Gift, Gift Basket for Mom, Gift Set for Women

$37.00 450 20,650

BeyondGiftsCo

1st Mothers Day As Grandma Card For Mom And Grandma, First Mother's Day Card For New Grandma, New Grandmother Mothers Day Gift From Daughter

1st Mothers Day As Grandma Card For Mom And Grandma, First Mother's Day Card For New Grandma, New Grandmother Mothers Day Gift From Daughter

$5.80 270 5,204

PyperPaper

Frequently Asked Questions About 'mothers day gift'

'mothers day gift' receives 1,220,000 monthly searches globally. That's substantial demand, but with 3,691,344 competing listings, you're entering an active market. The volume validates that buyers are searching — the challenge is visibility. Most of this demand (55%) comes from United States.

There are 3,691,344 Etsy listings competing for 'mothers day gift'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.

'mothers day gift' has a keyword difficulty of 50/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.

Prices for 'mothers day gift' products range from $1.99 to $126. The median is $21.99 and the average is $26.35. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 55% of searches for 'mothers day gift'. India and Canada also show meaningful demand. Since United States dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

Place 'mothers day gift' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'mothers day gift' include 'gift for mom' and 'gift for her'.

The cost per click for 'mothers day gift' is $1.17. Moderate ad competition suggests solid commercial potential without the intense bidding wars of broader keywords.

Search volume rose 49% between July 2025 and June 2026. A 49% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around May 2026.

Keywords Related to 'mothers day gift'

Ready to stand out?

Join 500,000+ Etsy sellers growing with RankHero.

Start Free

No credit card required