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Keyword overview Updated Sep 30, 2026

21st wrapping paper

'21st wrapping paper' is a moderately searched keyword with 320 average monthly searches. It has relatively low competition on Etsy with only 1,540 listings targeting the keyword. Search interest rose 22% between November 2025 and October 2026 — a good sign for sellers entering this market. With a keyword difficulty of 35/100, ranking for '21st wrapping paper' is achievable but competitive — search volume (320/mo) is moderate, so the available traffic is split among 1,540 listings. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $7.95 and $39, with most priced around $20.99. The estimated cost per click for '21st wrapping paper' is $0.49 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly search volume

320

Medium volume

Competition

1,540

Low competition

Cost per click

$0.49

High ad competition

Keyword difficulty

35/100

Moderate

'21st wrapping paper' search trend

Monthly searches

MonthSearches
November 2025320
December 2025260
January 2026390
February 2026320
March 2026260
April 2026260
May 2026320
June 2026320
July 2026320
August 2026320
September 2026390
October 2026390

How much does '21st wrapping paper' cost on Etsy?

Under $10 2%
$10 – $25 67%
$25 – $50 30%
$50 – $100 0%
$100+ 0%

43 listings · USD

Search volume by country

320
UK 260
81%
OTHER 60
19%

Competition by country

1,540
UK 850
55%
OTHER 690
45%

How to rank for '21st wrapping paper' on Etsy

Target the right market

The market for '21st wrapping paper' is heavily concentrated in United Kingdom, which accounts for 81% of searches and 55% of competition. Sellers targeting this keyword should prioritize United Kingdom shoppers — think about shipping speed, regional holidays, and currency expectations in your pricing.

Price competitively

Sellers listing under '21st wrapping paper' price between $7.95 and $39, clustering around a median of $20.99. The $10 – $25 range dominates at 67% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking difficulty

With a difficulty score of 35/100, '21st wrapping paper' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.

Optimization tips

At 3 words, '21st wrapping paper' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize your Etsy listings for '21st wrapping paper'

Top Etsy listings for '21st wrapping paper'

Sample of 12 results
Personalised 21st Birthday Wrapping Paper With Any Name | Custom Gift Wrap For Him or Her Mens Womens | Gold

Personalised 21st Birthday Wrapping Paper With Any Name | Custom Gift Wrap For Him or Her Mens Womens | Gold

£4.99 271 10,879

Dyefor

Custom 18th Birthday Wrapping Paper, Personalized 18th Birthday Gift, Custom 21st Birthday, Custom 40th Birthday, Custom Age Wrapping Paper

Custom 18th Birthday Wrapping Paper, Personalized 18th Birthday Gift, Custom 21st Birthday, Custom 40th Birthday, Custom Age Wrapping Paper

$23.99 196 3,775

BumbleandBowsPaperCo

Personalised 21st Birthday Gold Balloon Wrapping Paper | Any Age, Foil Balloon, Daughter, Granddaughter, Friend

Personalised 21st Birthday Gold Balloon Wrapping Paper | Any Age, Foil Balloon, Daughter, Granddaughter, Friend

£0.99 65 4,127

GraingerStudioUK

21st Birthday Wrapping Paper, Personalized 21 Wrapping Paper, 21st Wrapping Paper with Champagne Bottle, Custom Name Birthday Wrapping Paper

21st Birthday Wrapping Paper, Personalized 21 Wrapping Paper, 21st Wrapping Paper with Champagne Bottle, Custom Name Birthday Wrapping Paper

$12.99 59 1,530

GiftWrapz

Personalised Marble Birthday Wrapping Paper, Gold Custom Name & Age Milestone 16th 18th 21st 30th 40th 50th 60th 70th 80th 90th Gift Wrap

Personalised Marble Birthday Wrapping Paper, Gold Custom Name & Age Milestone 16th 18th 21st 30th 40th 50th 60th 70th 80th 90th Gift Wrap

£6.89 57 3,530

TheaAndIvy

Personalised Happy Birthday Wrapping Paper | 30th, 21st, 18th Birthday Gift Wrap

Personalised Happy Birthday Wrapping Paper | 30th, 21st, 18th Birthday Gift Wrap

£2.50 37 2,263

UniquefulDesigns

21st Birthday Wrapping Paper Hooray Celebrate Age 21 Unisex Male Female Giftwrap WHITE (2 Sheets)

21st Birthday Wrapping Paper Hooray Celebrate Age 21 Unisex Male Female Giftwrap WHITE (2 Sheets)

£3.25 36 2,169

PartyAngelsWrap

21st Birthday Wrapping Paper - twenty one today Birthday Gift Wrap Set

21st Birthday Wrapping Paper - twenty one today Birthday Gift Wrap Set

£5.95 35 2,574

Studio9Ltd

Personalised 21st Birthday Wrapping Paper, Custom 21st Birthday Paper, Girls 21st Gift Wrap, Personalised 21st Birthday Gift Wrap

Personalised 21st Birthday Wrapping Paper, Custom 21st Birthday Paper, Girls 21st Gift Wrap, Personalised 21st Birthday Gift Wrap

£1.50 30 1,041

BayCelyn

Personalised 21st Birthday Gift Wrapping Paper, Happy 21st Birthday Gift Wrap for Daughter, Granddaughter, Friend, Sister, Pink Balloons

Personalised 21st Birthday Gift Wrapping Paper, Happy 21st Birthday Gift Wrap for Daughter, Granddaughter, Friend, Sister, Pink Balloons

£3.95 21 594

PersonalisedbyEmmaNI

21st Birthday Wrapping Paper Custom Birthday Gift Wrapping Paper Custom Wrapping Paper Personalized Gift Wrap Name Wrapping Paper Roll

21st Birthday Wrapping Paper Custom Birthday Gift Wrapping Paper Custom Wrapping Paper Personalized Gift Wrap Name Wrapping Paper Roll

$36.95 20 720

Amoreofhome

Personalised Wrapping Paper, Leopard Print Birthday Paper for Girls, Pini Balloons, Daughter, Granddaughter, Niece, Bestie, 16th, 18th, 21st

Personalised Wrapping Paper, Leopard Print Birthday Paper for Girls, Pini Balloons, Daughter, Granddaughter, Niece, Bestie, 16th, 18th, 21st

£4.95 18 672

Craftymandy64

Frequently asked questions about '21st wrapping paper'

How much search demand does '21st wrapping paper' get?

'21st wrapping paper' receives 320 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations. Most of this demand (81%) comes from United Kingdom.

How saturated is the market for '21st wrapping paper'?

There are 1,540 Etsy listings competing for '21st wrapping paper'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

Is '21st wrapping paper' worth targeting for my Etsy shop?

'21st wrapping paper' has a keyword difficulty of 35/100 (moderate). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

What should I charge for '21st wrapping paper' products?

Prices for '21st wrapping paper' products range from $7.95 to $39. The median is $20.99 and the average is $22.38. 67% of listings fall in the $10 – $25 range, which is where most buyer expectations are set.

Which countries have the most demand for '21st wrapping paper'?

United Kingdom generates 81% of searches for '21st wrapping paper'. Since United Kingdom dominates demand, optimizing for that market — with appropriate shipping options, sizing, and regional keywords — gives you the largest addressable audience.

How do I get my listing to rank for '21st wrapping paper'?

Place '21st wrapping paper' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Fill all 13 tags with distinct keyword variations — don't repeat words already in your title. Complete every listing attribute Etsy offers, add high-quality photos, and include a video if you can. Good supporting tags to use alongside '21st wrapping paper' include 'wrapping paper' and 'birthday gift wrap'.

How commercially valuable is '21st wrapping paper'?

The cost per click for '21st wrapping paper' is $0.49. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Is '21st wrapping paper' seasonal or trending?

Search volume rose 22% between November 2025 and October 2026. Growing search interest is a positive signal for sellers. Creating listings now lets you build sales history and reviews while competition is still catching up. Search interest was highest around January 2026.

Keywords related to '21st wrapping paper'

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