100gsm paper

'100gsm paper' receives 6,600 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers.

There are 922 Etsy listings competing for '100gsm paper'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold. Most competition comes from United Kingdom sellers (74%), while demand is strongest in United States — a gap worth exploiting.

'100gsm paper' has a keyword difficulty of 16/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 13% of searches for '100gsm paper'. United Kingdom and Australia also show meaningful demand. Competition is centered in United Kingdom instead, which means United States buyers have fewer options tailored to them — an opening for sellers who can cater to that market.

Since '100gsm paper' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for '100gsm paper' is $0.45. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around August 2025.