birthday gift wrap
'birthday gift wrap' is a moderately searched keyword with 1,900 average monthly searches. It has heavy competition on Etsy with 237,072 listings targeting the keyword. In the past year, search interest peaked in December 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 59/100, ranking for 'birthday gift wrap' is achievable but competitive — search volume (1,900/mo) is moderate, so the available traffic is split among 237,072 listings. Pairing it with long-tail variations will improve your chances. Products in this category typically sell between $3.67 and $36.95, with most priced around $20. The estimated cost per click for 'birthday gift wrap' is $0.71 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
1,900
Competition
237,072
Cost Per Click
$0.71
Keyword Difficulty
59/100
Moderate
'birthday gift wrap' Search Trend
| Month | Searches |
|---|---|
| July 2025 | 1,900 |
| August 2025 | 1,900 |
| September 2025 | 1,900 |
| October 2025 | 2,400 |
| November 2025 | 2,400 |
| December 2025 | 2,900 |
| January 2026 | 2,400 |
| February 2026 | 1,900 |
| March 2026 | 1,900 |
| April 2026 | 1,600 |
| May 2026 | 1,600 |
| June 2026 | 1,600 |
How Much Does 'birthday gift wrap' Cost on Etsy?
69 listings · USD
Search Volume by Country
1,900Competition by Country
237,072How to Rank for 'birthday gift wrap' on Etsy
Target the Right Market
United States leads both search demand (38%) and competition (60%) for 'birthday gift wrap', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price Competitively
Sellers listing under 'birthday gift wrap' price between $3.67 and $36.95, clustering around a median of $20. The $10 – $25 range dominates at 71% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.
Ranking Difficulty
With a difficulty score of 59/100, 'birthday gift wrap' is rated moderate to rank for on Etsy. This is a competitive-but-winnable space. Strong listing quality — clear photos, complete descriptions, and all tags filled — can push you onto the first page.
Optimization Tips
At 3 words, 'birthday gift wrap' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'birthday gift wrap'
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Top Etsy Listings for 'birthday gift wrap'
sample of 12 results
Classy Personalised Happy Birthday Gift Wrap / Personalised Birthday Wrapping Paper / Personalised Wrap / Wrapping Paper / Gift Wrap / Bday
SophieMakesGifts
Zodiac Constellation Wrapping Paper: Minimalist Birthday Gift Wrap
PurposeandWorthetc
Personalised Boys First Birthday Gift Wrap Paper, 1st Birthday Gift Wrap Roll Paper For for Son, Grandson, Nephew, Godson
CottonandTwigg
Personalized Birthday Name Wrapping Paper, Custom Happy Birthday Gift Wrap, Personalized Repeating Name Wrapping Paper Rolls, Birthday Decor
fluidtrends
Personalised ANY AGE Birthday Gift Wrap - Wrapping Paper For Daughter, Sister, Auntie, Girl, Woman, 18th, 21st, 30th, 40th, 50th, 60th
UniquefulDesigns
Vintage Birthday Wrapping Paper. Happy Birthday Gift Wrap.
RockPaperTreasures
Vintage SEALED Birthday Gift Wrap Wrapping Paper YOU CHOOSE
VintageByThePound
Vintage Animal Birthday Gift Wrap Brand New 1980s
WylieOwlVintage
Milestone Birthday Wrapping Paper, Personalised Birthday Gift Wrap, Custome Age and Name Gift Wrap
KellyMaysLittleShop
Personalized Birthday Gift Wrap Sheets with Face, Custom Face Wrapping Paper for Birthday, Personalized Face Wrapping Paper Birthday
LittleSapphireCo
Taylor Birthday Gift Wrap: BirthTAY Gift Wrapping - Ships swiftly
THEPRAIRIEPROVISIONS
Football Birthday Gift Wrapping Paper, Personalised Any Age Soccer Birthday Gift Wrap & Card for Son, Grandson, Great Grandson, Nephew, Boys
PersonalisedbyEmmaNI
Frequently Asked Questions About 'birthday gift wrap'
'birthday gift wrap' receives 1,900 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.
There are 237,072 Etsy listings competing for 'birthday gift wrap'. Competition is high, but the difficulty score suggests the market isn't as locked down as it might seem. A well-optimized listing with strong photos and competitive pricing can still break through.
'birthday gift wrap' has a keyword difficulty of 59/100 (moderate). Moderate difficulty means this keyword is accessible but not easy. Sellers with complete, well-photographed listings and consistent sales activity will have the best shot at ranking on the first page.
Prices for 'birthday gift wrap' products range from $3.67 to $36.95. The median is $20 and the average is $20.48. 71% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.
United States generates 38% of searches for 'birthday gift wrap'. United Kingdom and Canada also show meaningful demand.
Place 'birthday gift wrap' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'birthday gift wrap' include 'wrapping paper' and 'gift wrap'.
The cost per click for 'birthday gift wrap' is $0.71. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.
Search volume dropped 16% between July 2025 and June 2026. Demand peaked around December 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
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