Keyword Overview Updated Jun 10, 2026

birthday wrap

'birthday wrap' is a moderately searched keyword with 880 average monthly searches. It has heavy competition on Etsy with 321,842 listings targeting the keyword. Search demand held steady between August 2025 and July 2026 with no major seasonal swings. With a keyword difficulty of 70/100, 'birthday wrap' is hard to rank for — 321,842 listings are already targeting this keyword, so standing out requires strong optimization. Consider using it as a supporting tag alongside more specific keywords. Products in this category typically sell between $3 and $52, with most priced around $20.33. The estimated cost per click for 'birthday wrap' is $0.66 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.

Monthly Search Volume

880

Medium volume

Competition

321,842

High competition

Cost Per Click

$0.66

High ad competition

Keyword Difficulty

70/100

Hard

'birthday wrap' Search Trend

MonthSearches
August 2025720
September 2025720
October 2025880
November 20251,000
December 20251,000
January 2026880
February 2026720
March 2026720
April 2026880
May 2026720
June 2026590
July 2026720

How Much Does 'birthday wrap' Cost on Etsy?

Under $10 11%
$10 – $25 62%
$25 – $50 26%
$50 – $100 2%
$100+ 0%

65 listings · USD

Search Volume by Country

880
USA 260
30%
UK 140
16%
AUS 70
8%
CAN 20
2%
OTHER 390
44%

Competition by Country

321,842
USA 205,595
64%
UK 42,350
13%
CAN 13,476
4%
AUS 6,669
2%
OTHER 53,752
17%

How to Rank for 'birthday wrap' on Etsy

Target the Right Market

United States leads both search demand (30%) and competition (64%) for 'birthday wrap', but neither is overwhelmingly dominant. United Kingdom and other regions still contribute meaningful demand, so international sellers have room to compete across markets. With active demand in 4 tracked markets, this keyword has genuine international appeal.

Price Competitively

Sellers listing under 'birthday wrap' price between $3 and $52, clustering around a median of $20.33. The $10 – $25 range dominates at 62% of listings — pricing outside this band means either competing on value or justifying a premium. This mid-range pricing supports both competitive and premium approaches. Differentiate with personalization options, gift packaging, or material quality rather than price alone.

Ranking Difficulty

With a difficulty score of 70/100, 'birthday wrap' is rated hard to rank for on Etsy. Competition is disproportionately high relative to search volume. Rather than targeting this keyword head-on, use it as a secondary tag and focus your title on more specific variations where you can rank higher.

Optimization Tips

'birthday wrap' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'wrapping paper' narrows the match and helps Etsy show your listing to the right buyers. In a competitive space like this, your remaining tags should cover synonyms, related materials, and use cases. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'birthday wrap'

Top Etsy Listings for 'birthday wrap'

sample of 12 results
40th Birthday Wrapping Paper Birthday Gift Wrap Retro Wrapping Paper 40th Birthday.Fortieth Birthday Wrap.

40th Birthday Wrapping Paper Birthday Gift Wrap Retro Wrapping Paper 40th Birthday.Fortieth Birthday Wrap.

£2.80 632 20,117

PresentingPerfection

One Lucky Duck Wrapping Paper, One Lucky Duck Birthday Decorations, Personalized Lucky Duck Gift Wrap, Mallard Duck 1st Birthday Wrap

One Lucky Duck Wrapping Paper, One Lucky Duck Birthday Decorations, Personalized Lucky Duck Gift Wrap, Mallard Duck 1st Birthday Wrap

$24.82 240 2,276

TheModernStorefront

Insect Gift Wrap - Bug Wrapping Paper, Garden Gift Wrap, Bug Baby Shower, Insect Party Supplies, Gift Wrap for Kids, Kids Birthday Wrap

Insect Gift Wrap - Bug Wrapping Paper, Garden Gift Wrap, Bug Baby Shower, Insect Party Supplies, Gift Wrap for Kids, Kids Birthday Wrap

$6.95 98 1,280

SteshaParty

1990's Retro Gift Wrap. Wrapping Paper for Men, Women, 90's Wrap 30th Birthday Wrap,40th& 50th Birthdays,Brought up in 90's or Nineties

1990's Retro Gift Wrap. Wrapping Paper for Men, Women, 90's Wrap 30th Birthday Wrap,40th& 50th Birthdays,Brought up in 90's or Nineties

£2.50 77 2,407

PresentingPerfection

Pug Birthday Wrapping Paper – Hand‑Drawn Pug with Balloon – Cute Puppy With Cake Gift Wrap for Kids & Adults – Fun Pet Lover Birthday Wrap

Pug Birthday Wrapping Paper – Hand‑Drawn Pug with Balloon – Cute Puppy With Cake Gift Wrap for Kids & Adults – Fun Pet Lover Birthday Wrap

£6.50 66 1,203

PixieDrew

Roses Wrapping Paper, Pack of 3 Sheets, Rose Pattern Illustrated Gift Wrap, Scrapbooking Paper, Birthday Wrap, Valentines Wrapping Paper

Roses Wrapping Paper, Pack of 3 Sheets, Rose Pattern Illustrated Gift Wrap, Scrapbooking Paper, Birthday Wrap, Valentines Wrapping Paper

£8.50 34 282

rosiewonders

Tie Dye Wrapping Paper - Tie Dye Gift Wrap, Tie-Dye Party, Tie Dye Birthday Present Wrap, Pastel Tie Dye, Gift Wrap for Girls, Birthday Wrap

Tie Dye Wrapping Paper - Tie Dye Gift Wrap, Tie-Dye Party, Tie Dye Birthday Present Wrap, Pastel Tie Dye, Gift Wrap for Girls, Birthday Wrap

$6.95 27 314

SteshaParty

Girl's Happy Birthday Gift Wrapping Paper, Personalised Mermaids 3rd, 4th, 5th Any Age Birthday Gift Wrap and Card, Mermazing Birthday Wrap

Girl's Happy Birthday Gift Wrapping Paper, Personalised Mermaids 3rd, 4th, 5th Any Age Birthday Gift Wrap and Card, Mermazing Birthday Wrap

£3.25 20 953

PersonalisedbyEmmaNI

UNICORN THEME Personalised Gift Wrap / Kids Birthday Wrapping Paper / Personalised Children Gift Wrap / Any age, 3rd, 4th, 5th Birthday Wrap

UNICORN THEME Personalised Gift Wrap / Kids Birthday Wrapping Paper / Personalised Children Gift Wrap / Any age, 3rd, 4th, 5th Birthday Wrap

£0.99 19 1,087

SophieMakesGifts

Personalised Birthday Wrapping Paper - Typographic Gift Wrap - Personalised Gift Wrap - Custom Happy Birthday Wrap -

Personalised Birthday Wrapping Paper - Typographic Gift Wrap - Personalised Gift Wrap - Custom Happy Birthday Wrap -

£4.00 18 1,007

Purdeyprints

Pink Christmas Tree Wrapping Paper | Vintage Christmas Wrap| Holiday Wrapping |Glam Christmas Wrap |Holiday Gift Wrap| Winter Birthday Wrap

Pink Christmas Tree Wrapping Paper | Vintage Christmas Wrap| Holiday Wrapping |Glam Christmas Wrap |Holiday Gift Wrap| Winter Birthday Wrap

$34.00 13 93

TreeSecretsStore

80s 90s Birthday Gift Wrap CHOOSE | Vintage Sports Wrapping Paper - Tuxedo Gift Wrap - Musical Birthday Wrap

80s 90s Birthday Gift Wrap CHOOSE | Vintage Sports Wrapping Paper - Tuxedo Gift Wrap - Musical Birthday Wrap

C$6.95 13 281

OmgIHadThat

Frequently Asked Questions About 'birthday wrap'

'birthday wrap' receives 880 monthly searches globally. This level of demand can support steady sales for well-optimized listings, particularly if you combine this keyword with related long-tail variations.

There are 321,842 Etsy listings competing for 'birthday wrap'. With a difficulty score of 70/100, this is a tough keyword to crack. Established sellers with review history and sales velocity dominate the first page. Newer shops should target related long-tail keywords first and build traction before competing here directly.

'birthday wrap' has a keyword difficulty of 70/100 (hard). This is a competitive keyword best suited for established shops with existing sales momentum. Newer sellers should consider using it as a secondary tag while focusing on less saturated alternatives.

Prices for 'birthday wrap' products range from $3 to $52. The median is $20.33 and the average is $21.69. 62% of listings fall in the $10 – $25 range, which is where most buyer expectations are set. In a competitive market like this, pricing at or slightly below the median can help you gain initial sales and reviews.

United States generates 30% of searches for 'birthday wrap'. United Kingdom and Australia also show meaningful demand.

Since 'birthday wrap' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. With high competition, listing quality is the differentiator. Listings with more photos, a video, complete attributes, and active sales history rank higher. Your first photo is especially critical — it determines click-through rate, which Etsy uses as a ranking signal. Good supporting tags to use alongside 'birthday wrap' include 'wrapping paper' and 'gift wrap'.

The cost per click for 'birthday wrap' is $0.66. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume held steady between August 2025 and July 2026. Consistent demand makes this keyword predictable to plan around. You can stock inventory and schedule listing renewals without worrying about sudden traffic swings. Search interest was highest around November 2025.

Keywords Related to 'birthday wrap'

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