yoga mat
'yoga mat' is a highly searched keyword with 368,000 average monthly searches. It has moderate competition on Etsy with 23,449 listings targeting the keyword. In the past year, search interest peaked in June 2025 — timing your listings around that window can give you an edge. With a keyword difficulty of 26/100, 'yoga mat' is relatively easy to rank for because the 368,000 monthly searches far outweigh the competition. Products in this category typically sell between $4.99 and $180, with most priced around $72. The estimated cost per click for 'yoga mat' is $0.80 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly Search Volume
841,600
Competition
23,449
Cost Per Click
$0.80
Keyword Difficulty
26/100
Easy
'yoga mat' Search Trend
| Month | Searches |
|---|---|
| June 2025 | 550,000 |
| July 2025 | 450,000 |
| August 2025 | 450,000 |
| September 2025 | 368,000 |
| October 2025 | 368,000 |
| November 2025 | 368,000 |
| December 2025 | 368,000 |
| January 2026 | 450,000 |
| February 2026 | 368,000 |
| March 2026 | 368,000 |
| April 2026 | 368,000 |
| May 2026 | 368,000 |
How Much Does 'yoga mat' Cost on Etsy?
66 listings · USD
Search Volume by Country
841,600Competition by Country
23,449How to Rank for 'yoga mat' on Etsy
Target the Right Market
Search demand for 'yoga mat' is strongest in India (80%), but most competing listings come from sellers in United States (55%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $72 with shipping options that appeal to India buyers. With active demand in 4 tracked markets, this keyword has genuine international appeal.
Price Competitively
Sellers listing under 'yoga mat' price between $4.99 and $180, clustering around a median of $72. The $50 – $100 range dominates at 61% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking Difficulty
With a difficulty score of 26/100, 'yoga mat' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization Tips
'yoga mat' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'meditation mat' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize Your Etsy Listings for 'yoga mat'
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Top Etsy Listings for 'yoga mat'
sample of 12 results
Eco-Friendly Yoga Mat, 6mm Organic Exercise Mat with Strap | Pilates, Meditation, Fitness, water-resistant, non-toxic
RealignedEnergy
Miniature Yoga Mat Set: 1/6 & 1/12 Scale Doll Accessory - White Kitty Yoga Mat available for very limited quantities
JenniferSueDolls
Handwoven Organic Cotton Yoga Mat: Eco-Friendly, Absorbent
GayoForYoga
Handwoven Cotton Yoga Mat: Indian Design, Eco-Friendly Travel Size
Greenfrogindiashop
Carpathian Wool Yoga Mat Handmade from 100% Wool. Yoga Mat for Comfortable Yoga Practice at Low Room Temperatures
ProYogiv
Cork Yoga Mat | Natural Rubber Mat, 5mm thick
YogaHausLondon
Magic Mushroom Microfiber Suede Rubber Yoga Mat - Perfect for Pilates, HIIT, Fitness, and Hot Yoga Workouts
FNKYROOSTERDESIGNS
Alignment Cork Yoga Mat
Regenerationyoga
Yoga Mat Customizable, Chakra Balancing Yoga Mat
ReinasGiftShop
Mandala Pro Cork Yoga Mat by Shakti Warrior | 100% natural & non-toxic | Non Slip | Durable
ShaktiWarrior
YogizMat Coconut Grip Yoga Mats - The BEST Wet and Dry Grip! Added Grip Layer - Tall and Wide (184.5 cm x 68 cm x 4 mm thick) - Sage
YogizMat
Organic Cotton Yoga Mat: Anti-Skid Pilates Fitness Rug (2x6 Feet)
jaipurartandrugs
Frequently Asked Questions About 'yoga mat'
'yoga mat' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (80%) comes from India.
There are 23,449 Etsy listings competing for 'yoga mat'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (55%), while demand is strongest in India — a gap worth exploiting.
'yoga mat' has a keyword difficulty of 26/100 (easy). Combined with a median product price of $72, this is a strong opportunity — low competition and a price point that supports healthy margins.
Prices for 'yoga mat' products range from $4.99 to $180. The median is $72 and the average is $76.09. 61% of listings fall in the $50 – $100 range, which is where most buyer expectations are set.
India generates 80% of searches for 'yoga mat'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
Since 'yoga mat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'yoga mat' include 'meditation mat' and 'yoga gift'.
The cost per click for 'yoga mat' is $0.80. High ad competition combined with a median product price of $72 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Search volume dropped 33% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.
Keywords Related to 'yoga mat'
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