yoga mat
'yoga mat' is a highly searched keyword with 368,000 average monthly searches. It has moderate competition on Etsy with 23,069 listings targeting the keyword. Search interest rose 22% between September 2025 and August 2026 — a good sign for sellers entering this market. With a keyword difficulty of 24/100, 'yoga mat' is relatively easy to rank for because the 368,000 monthly searches far outweigh the competition. Products in this category typically sell between $4.99 and $199, with most priced around $79.98. The estimated cost per click for 'yoga mat' is $0.80 and the ad market has high competition, meaning many advertisers are bidding on this keyword with paid ads.
Monthly search volume
859,700
Competition
23,069
Cost per click
$0.80
Keyword difficulty
24/100
Easy
'yoga mat' search trend
Monthly searches
| Month | Searches |
|---|---|
| September 2025 | 368,000 |
| October 2025 | 368,000 |
| November 2025 | 368,000 |
| December 2025 | 368,000 |
| January 2026 | 450,000 |
| February 2026 | 368,000 |
| March 2026 | 368,000 |
| April 2026 | 368,000 |
| May 2026 | 368,000 |
| June 2026 | 450,000 |
| July 2026 | 368,000 |
| August 2026 | 450,000 |
How much does 'yoga mat' cost on Etsy?
72 listings · USD
Search volume by country
859,700Competition by country
23,069How to rank for 'yoga mat' on Etsy
Target the right market
Search demand for 'yoga mat' is strongest in India (78%), but most competing listings come from sellers in United States (56%). This gap suggests India buyers may be underserved — fewer sellers are specifically targeting them despite the demand. Consider pricing around $79.98 with shipping options that appeal to India buyers. With active demand in 5 tracked markets, this keyword has genuine international appeal.
Price competitively
Sellers listing under 'yoga mat' price between $4.99 and $199, clustering around a median of $79.98. The $50 – $100 range dominates at 60% of listings — pricing outside this band means either competing on value or justifying a premium. At this price point, buyers take more time to decide. Detailed descriptions, reviews, and high-quality images help justify the investment and reduce abandoned carts.
Ranking difficulty
With a difficulty score of 24/100, 'yoga mat' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.
Optimization tips
'yoga mat' is short and broad, which means Etsy will match it against a wide range of listings. Lead your title with this keyword followed by specific modifiers that describe your product — for example, pairing it with terms like 'yoga gift' narrows the match and helps Etsy show your listing to the right buyers. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.
Optimize your Etsy listings for 'yoga mat'
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Open toolTop Etsy listings for 'yoga mat'
Sample of 12 results
Cotton Yoga Mat, Organic Cotton Handmade Yoga Mat for Workout and Meditation, Non Slip, Foldable, Portable, Perfect as Yoga Gift, 78”x27”
OrganicCottonMart
Eco-Friendly Yoga Mat, 6mm Organic Exercise Mat with Strap | Pilates, Meditation, Fitness, water-resistant, non-toxic
RealignedEnergy
Miniature Yoga Mat Set: 1/6 & 1/12 Scale Doll Accessory - White Kitty Yoga Mat available for very limited quantities
JenniferSueDolls
Carpathian Wool Yoga Mat Handmade from 100% Wool. Yoga Mat for Comfortable Yoga Practice at Low Room Temperatures
ProYogiv
Handwoven Cotton Yoga Mat: Indian Design, Eco-Friendly Travel Size
Greenfrogindiashop
Handmade Reversible Cotton Yoga Mat, Quilted Green Cotton Yoga Mat, Therapy Yoga Mat, Women Yoga Mat, Pure Cotton Yoga Mat, Gifts For Women
ThreadsArtt
Cork Yoga Mat | Natural Rubber Mat, 5mm thick
YogaHausLondon
TURTLES | eco-friendly cork yoga mat | 5 mm
XameleonYoga
Yoga Mat, Abstract Yoga Mat, Floral Design Yoga Mat, Floral Style Yoga Mat, Workout Accesory, Zen Meditation Mat, Relaxation Mat
Peddlex
Alignment Cork Yoga Mat
Regenerationyoga
Deco Yoga Mat: Natural Rubber & Microfiber Suede - 4mm Thick
NeuhausZen
Organic Cotton Yoga Mat: Anti-Skid Pilates Fitness Rug (2x6 Feet)
jaipurartandrugs
Frequently asked questions about 'yoga mat'
How much search demand does 'yoga mat' get?
'yoga mat' receives 368,000 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (78%) comes from India.
How saturated is the market for 'yoga mat'?
There are 23,069 Etsy listings competing for 'yoga mat'. This level of competition is manageable. Focus on listing quality and complete tag coverage to differentiate from the existing sellers. Most competition comes from United States sellers (56%), while demand is strongest in India — a gap worth exploiting.
Is 'yoga mat' worth targeting for my Etsy shop?
'yoga mat' has a keyword difficulty of 24/100 (easy). Combined with a median product price of $79.98, this is a strong opportunity — low competition and a price point that supports healthy margins.
What should I charge for 'yoga mat' products?
Prices for 'yoga mat' products range from $4.99 to $199. The median is $79.98 and the average is $83.39. 60% of listings fall in the $50 – $100 range, which is where most buyer expectations are set.
Which countries have the most demand for 'yoga mat'?
India generates 78% of searches for 'yoga mat'. United States and United Kingdom also show meaningful demand. Competition is centered in United States instead, which means India buyers have fewer options tailored to them — an opening for sellers who can cater to that market.
How do I get my listing to rank for 'yoga mat'?
Since 'yoga mat' is a broad, short keyword, Etsy will match it against thousands of listings. Your title needs to lead with this keyword followed by descriptive modifiers that signal exactly what you sell. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position. Good supporting tags to use alongside 'yoga mat' include 'yoga gift' and 'meditation mat'.
How commercially valuable is 'yoga mat'?
The cost per click for 'yoga mat' is $0.80. High ad competition combined with a median product price of $79.98 indicates strong buying intent — advertisers are spending because shoppers convert. Organic rankings for this keyword are especially valuable.
Is 'yoga mat' seasonal or trending?
Search volume rose 22% between September 2025 and August 2026. A 22% increase on an already high-volume keyword signals growing opportunity — but expect more sellers to notice. Getting established now gives you a head start before competition catches up. Search interest was highest around January 2026.
Keywords related to 'yoga mat'
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