Keyword Overview

rubber yoga mat

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Monthly Search Volume

8,100

High volume

Competition

4,482

Low competition

Cost Per Click

$0.78

High ad competition

Keyword Difficulty

26/100

Easy

'rubber yoga mat' Search Trend

MonthSearches
June 202518,100
July 202512,100
August 20258,100
September 20259,900
October 20255,400
November 20259,900
December 20256,600
January 20266,600
February 20262,900
March 20263,600
April 20262,900
May 20262,900

Search Volume by Country

8,100
USA 3,600
44%
OTHER 4,500
56%

Competition by Country

4,482
USA 4,018
90%
CAN 221
5%
UK 91
2%
AUS 57
1%
OTHER 95
2%

How to Rank for 'rubber yoga mat' on Etsy

Target the Right Market

United States leads both search demand (44%) and competition (90%) for 'rubber yoga mat', but neither is overwhelmingly dominant.

Ranking Difficulty

With a difficulty score of 26/100, 'rubber yoga mat' is rated easy to rank for on Etsy. This is a rare combination — high demand with low difficulty. New listings can gain traction quickly here, so prioritize this keyword in your title and tags before competition catches up.

Optimization Tips

At 3 words, 'rubber yoga mat' is specific enough to signal clear intent. Place the full phrase within the first 40 characters of your title, where Etsy's algorithm gives the most weight. Fill your remaining tags with related variations and synonyms — Etsy treats each tag as a separate ranking opportunity. Complete every listing section (description, materials, tags) and add many high quality images and a video, as Etsy's algorithm factors listing quality into search rankings.

Optimize Your Etsy Listings for 'rubber yoga mat'

Frequently Asked Questions About 'rubber yoga mat'

'rubber yoga mat' receives 8,100 monthly searches globally. That's strong demand without overwhelming competition, which is an attractive combination for sellers. Most of this demand (44%) comes from United States.

There are 4,482 Etsy listings competing for 'rubber yoga mat'. Relative to the search demand, that's low saturation. Well-optimized listings can rank on the first page without needing an extensive sales history — this is the kind of keyword where newer shops can gain a foothold.

'rubber yoga mat' has a keyword difficulty of 26/100 (easy). The low difficulty makes it accessible for shops of all sizes. Even without extensive reviews, you can rank well with a properly optimized listing.

United States generates 44% of searches for 'rubber yoga mat'.

Place 'rubber yoga mat' within the first 40 characters of your title — this is the window Etsy's algorithm weighs most heavily. Given the low difficulty, a complete listing with good photos and all 13 tags filled should be enough to reach the first page. Focus on getting your first few sales and reviews to lock in your position.

The cost per click for 'rubber yoga mat' is $0.78. Advertisers are bidding aggressively on this term, which means the shoppers it attracts tend to be ready to purchase. For organic sellers, this is a signal that ranking well will drive actual sales, not just window shopping.

Search volume dropped 84% between June 2025 and May 2026. Demand peaked around June 2025, which may indicate seasonal patterns. Check whether this dip repeats annually — if so, plan your inventory and listing renewals to go live before the next peak.

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